Strategic Partnerships Manager in Centerbrook, Connecticut at TOWER LABORATORIES LTD.

The Opportunity

Fizion is creating a new category of performance products built around one simple belief: Performance should fit into real life. Our mission is to help people perform on their terms through products that are flexible, convenient, and enjoyable to use. We are looking for a builder—not someone to inherit a mature sales territory, but someone to create one. You will design and scale our Strategic Partnerships program from the ground up, establishing relationships that become a long-term competitive advantage for the brand.

What You'll Build

· Develop the Fizion Performance Partner Program and turn it into a repeatable national growth engine.

· Create partnerships with boutique fitness studios, specialty retailers, running communities, universities, hospitality groups, corporate wellness organizations, and performance-focused events.

· Design systems that allow the partnership channel to scale efficiently over time.

Key Responsibilities

· Build and manage a qualified partnership pipeline using outbound outreach, referrals, LinkedIn, industry events, and networking.

· Research target organizations and decision makers.

· Conduct discovery meetings and present the Fizion partnership program.

· Negotiate and onboard new partners.

· Coordinate partner launch kits, merchandising, training materials, and marketing assets.

· Work closely with Marketing, Operations, and E-commerce to ensure partner success.

· Track KPIs and continuously improve the partnership playbook.

· Represent Fizion at key industry conferences and trade shows.

What Success Looks Like

· Build an organized prospect database and outreach cadence.

· Launch the initial partnership program.

· Secure the first 25 active partners.

· Document the first version of the partnership playbook.

· Build a scalable partnership acquisition system.

· Establish 200+ active performance partners.

· Create measurable customer acquisition through partnerships.

· Develop wholesale relationships that generate recurring revenue.

· Build a channel capable of growing for years to come.

Ideal Background

· 3–7 years in strategic partnerships, business development, channel sales, account management, or related experience.

· Experience in consumer products, fitness, wellness, retail, or startups is a plus.

· Excellent relationship-building and communication skills.

· Highly organized and comfortable creating systems from scratch.

· Analytical mindset with experience using CRM or pipeline management tools.

Key Performance Indicators

KPI Measures of Success

Qualified prospects Consistent weekly pipeline growth

Discovery meetings High-quality conversations with target partners

New partnerships Steady month-over-month growth

Partner activation Partners actively sampling or selling Fizion

Wholesale revenue Recurring account growth

Customer acquisition Trackable conversions from partner channel

Partner retention Long-term, engaged relationships

Why Join Fizion?

This is a rare opportunity to build a function—not simply fill a role. You will help define how Fizion reaches consumers beyond traditional advertising and create a national network of partners that becomes a core growth engine for the business. If you enjoy building systems, creating relationships, and helping shape a brand from its earliest stages, we'd love to meet you.

Our Mission

Place Fizion wherever people want to perform better.