Marketing Director in Bath, Pennsylvania at Brandshopper LLC

About Brandshopper:

Located in the heart of Pennsylvania in the Lehigh Valley, BrandShopper LLC is an entrepreneurial retail e-commerce platform managing a family of unique, enthusiast-oriented web properties focused on outdoor sports and cigars. Our e-commerce destinations include CigarPage.com, FieldsSupply.com, and WingSupply.com.

BrandShopper LLC is driven by a team of passionate and talented individuals with expertise in fulfillment, customer service, marketing, merchandising, graphic design, IT, accounting, and more. Our company culture thrives on innovation, collaboration, and a shared passion for the products we offer.

As we continue to grow, we are seeking a dynamic and experienced Marketing Director to join our team and help drive our marketing strategy and operations to new heights.

Brandshopper is seeking a strategic, results-driven Marketing Director to drive new customer acquisition, increase retention, and expand market opportunities. This role is responsible for developing and executing innovative marketing and business development strategies, leading multi-channel campaigns, and identifying new revenue opportunities. The Marketing Director will oversee digital marketing initiatives, leverage analytics and AI-driven marketing tools, optimize brand presence, and help develop and expand a print and catalog mailing strategy. A key responsibility of this role is driving new-to-file growth, analyzing results, and work with the merchandising team to ensure product assortments are optimized across channels. The ideal candidate will have extensive experience in e-commerce marketing as well as print prospecting, catalog production, data organization, and promotional planning. We are seeking a hands-on, analytical, and high-energy leader to join our fast-growing and entrepreneurial organization.

• 5+ years of Marketing Leadership experience
• Experience in Big Commerce preferred
• Lead and execute marketing campaigns, promotions, and brand initiatives across multiple channels
• Conduct market research and competitive analysis
• Collaborate cross-functionally with internal teams, manage internal and external resources
• Support and help oversee the day-to-day efforts of the Marketing & Merch teams
• Assist in bringing marketing strategies to life in collaboration with the leadership team
• Development of KPIs to track campaign performance
• Strong understanding of digital, social media, and paid media strategies
• Strong organizational, written, and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment
• Proficient in Microsoft Office, including Excel
• On-site position