Sr. Marketing Associate in Portsmouth, New Hampshire at Synergetics Installation Worldwide, Inc.

Synergetics is a consulting and advisory firm built on relationships — roughly 90% of revenue today is referral- or relationship-driven. In 2026, we are building our first dedicated marketing function to broaden the top of the funnel, equip our Managing Directors with better selling tools, and reintroduce the firm to buyers who matter most. The Senior Marketing Associate role is critical to the development of that team.
You’ll report to our newly-hired Digital Marketing Manager on a team that is managed by our Fractional CMO.

ABOUT THE ROLE
The Senior Marketing Associate owns Synergetics’ content engine - the editorial calendar, the writing, and the distribution that earns conversations with our target personas. You’ll partner with our Managing Directors to translate deep subject-matter expertise into thought leadership, case studies, and sales enablement assets that work in two registers at once: building the brand at the top of the funnel and giving Managing Directors sharper tools at the bottom.
You will partner closely with our Digital Marketing Manager on what to publish and where, ensuring every asset is leveraged across channels.

WHAT YOU’LL OWN
• Editorial calendar. Persona-based, mapped to our messaging and content pillars and to our three priority audiences (Private Equity Operating Partners, Value Creation leads, sponsor-firm MDs).
• Long-form content. Thought leadership pieces, white papers, and case studies. Case studies are the highest-leverage credibility asset for our buyer set - they are a year-one priority.
• Distribution on LinkedIn. Posting content from the company LinkedIn page. Building a repeatable motion, including content optimization and a regular posting cadence.
• Newsletter. Strategy, production, and growth. Work with our designer on the design and execution a quarterly newsletter to engage contacts.
• Sales enablement copy. MD talk tracks, outreach email sequences (cold, warm-referral, post-meeting), one-pagers and cases as required.
• SEO and GEO content strategy. In partnership with the Digital Marketing Manager and our SEO/GEO vendor, help ensure we’re developing content that shows up where buyers are looking.

YEAR-ONE SUCCESS LOOKS LIKE
• Persona-based editorial calendar published and running on a predictable cadence.
• 3–4 industry-tagged, deal-stage-tagged case studies shipped - the universally requested credibility asset.
• 1,500 newsletter subscribers and a +20% lift in firm LinkedIn followers by year-end.
• Quarterly brief to leadership on what is resonating, what needs adjustment, and what is next.

WHO YOU ARE
• 4–7 years in B2B content marketing, ideally in professional services, consulting, financial services, or another expertise-heavy environment.
• A strong writer. Portfolio of long-form work you have shipped - thought leadership, case studies, executive content. We will read your samples.
• Demonstrated AI fluency in your actual writing and editorial workflow. We will ask you to walk us through real examples.
• Comfortable interviewing senior partners or Managing Directors and translating their expertise into clear, sharp prose. You can run a 30-minute SME conversation and walk out with everything you need to ship.
• Strong editorial judgment. You know what is worth writing, what is not, and how to keep MDs (and leadership) on schedule without being a nag.
• Account-based, sales-aware mindset. This is content built to drive specific conversations with named PE firms, not vanity reach.

NICE TO HAVE
• Direct experience writing to private equity audiences or in a PE-adjacent advisory practice.
• Experience building a content function from scratch - including the playbooks, the SME accountability mechanics, and the editorial governance.
• Comfort with LinkedIn-first executive content programs: ghostwriting, profile optimization, and distribution mechanics.

LOGISTICS
• Reports to: Digital Marketing Manager
• Start date: August 2026
• Location: In-person in Portsmouth, NH or remote

Benefits: Medical, Dental, Life, ADD, STD, LTD. 401K match. Unlimited PTO.

Our Commitment:
Synergetics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We participate in the E-Verify program following offer acceptance. How to Apply: If you are an experienced consultant or have a consulting-type background, we would love to hear from you! Please submit your resume and a cover letter detailing your relevant experience.