Content Product Marketing Manager in Minneapolis, Minnesota at Fulcrum

• You have good taste and strong creative instincts
• You know the difference between content that's good enough and content that's genuinely great
• You can take complex, technical concepts, and turn them into clear, compelling stories
• You work autonomously, manage multiple projects at once, and don’t require constant direction to move fast
• You’re energized by execution, you love shipping work fast, and creating momentum
• You’re curious and constantly experimenting, especially with AI tools to help you work smarter and faster
• You are comfortable talking to customers, asking thoughtful questions, and pulling out insights
• You enjoy collaborating with people across different functions and personalities
• You're open to feedback and constantly looking to improve your craft
• You have 3-7 years of experience in this type of role

This role sits at the intersection of content marketing and product marketing. We have deep customer knowledge, strong product expertise, and a growing library of stories worth telling. Your job is to package that knowledge, bring it to life, and get it in front of the customers who need to hear it.

You'll:

• Work with customers and internal subject matter experts to surface stories worth telling
• Drive product launches with content, messaging, visuals, and positioning
• Produce and edit video content for social media, product launches, customer stories, and campaigns
• Plan, edit, and publish podcast episodes end to end
• Build landing pages, web content, and digital experiences that bring leads into the pipeline
• Organize and maintain Fulcrum's content library so assets are findable and reusable
• Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution
• Continuously test new formats, channels, and creative approaches
• Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints
• Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding

• Marketing Leadership: you'll get direct access to strategic coaching, honest feedback, and support for your growth and development
• Product Team: you'll collaborate closely on messaging, positioning, and how we bring new features and launches to market
• Design Team: you'll partner on maintaining a consistent, high-quality brand across every customer touchpoint
• Sales Team: you'll stay close to the field, trading insights on messaging, customer feedback, and what's resonating in the market

This isn't a role where you'll spend months debating positioning frameworks or sitting in planning meetings. We already have the content, the customer knowledge, and the product expertise. What we need is someone who can package it, amplify it, and get it in front of the right people.

One week, you might be filming a customer story on the shop floor. The next you're launching a podcast episode, redesigning a webpage, building a product launch campaign, or turning a customer visit into twenty pieces of content.

You'll have the freedom to experiment, create, and make a visible impact on how Fulcrum grows.

• Equity
• 401(k) matching after 90 days - immediate vesting
• Health, dental, and vision benefits
• Wellbeing benefits and perks
• Unlimited vacation policy with minimum required vacation days
• Cell phone & internet plan coverage