Senior Architect, Marketing Automation at Society for Human Resource Management (SHRM) – Alexandria, Virginia

JOURNEY ORCHESTRATION

• Build, configure, test, and manage multi-step automated journeys across email, SMS, web personalization and other channels.
• Develop testing strategies (A/B, multivariate, journey experiments) to optimize segmentation, messaging, and cadence.
• Identify automation gaps and recommend enhancements to ensure alignment with audience needs, governance standards, business objectives.

GOVERNANCE & PLATFORM RELIABILITY

• Maintain documentation and governance standards for building campaigns and automated journeys.
• Monitor live automations to identify errors and performance issues and implement corrective actions as needed.
• Lead platform governance adhering to naming conventions, platform best practices, and user permissions within AJO and additional marketing technology platforms.
• Ensure campaigns and automations align with privacy and compliance guidelines to maintain a positive customer experience.

CROSS-FUNCTIONAL PARTNERSHIP

• Partner with campaign managers, channel leads, and marketing stakeholders to align automation strategies with business priorities.
• Work with Business Intelligence to align journey execution with approved data sources and audiences.

EDUCATION

• Bachelor’s degree in marketing, data analytics, business or equivalent experience or relevant equivalent experience in lieu of degree.

EXPERIENCE

• Five (5) or more years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments.
• Hands-on experience with Adobe Marketo Engage and Adobe Journey Optimizer (AJO).
• Experience analyzing campaign performance using Marketo, AJO, Customer Journey Analytics (CJA), or other marketing analytics tools.
• Experience with CRM platforms (Salesforce preferred) and integrating them with Marketo and marketing technology platforms.

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
• Understanding of lead scoring, audience segmentation, personalization, and marketing automation best practices.
• Ability to manage multiple projects and deadlines while maintaining strong attention to detail.
• Excellent collaboration and communication skills to work effectively across teams.
• Background in marketing automation and marketing technology systems, with hands-on expertise in Adobe Marketo Engage and familiarity with journey orchestration platforms such as Adobe Journey Optimizer (AJO).

• Adobe Journey Optimizer Business Practitioner preferred.
• Adobe Marketo Engage Business Practitioner/Expert a plus.

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

Travel: 0 – 10%

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The hiring range for this position is $90,000 to $110,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.