SENIOR SEARCH ANALYST in New York, New York at Greater Than One, Inc.

Position Description:

Are you passionate about the power of paid search and ready to make a real impact? Join our team as a Senior Search Analyst and drive the success of innovative digital campaigns for leading pharmaceutical brands.

In this role, you'll lead the charge on developing and executing cutting-edge paid search strategies. You'll optimize campaigns, dive deep into data, and deliver key insights that shape the future of our clients' success.

If you're driven by results, love digging into KPIs, and enjoy collaborating with clients to deliver actionable recommendations, this is the role for you!

Position Responsibilities: Develop and implement comprehensive paid search strategies aligned with client objectives and industry best practices. Manage and optimize paid search campaigns across multiple platforms (Google Ads, Bing Ads, SA360) including ad copy development, keyword research, bid management, conversion tracking, etc. Utilizing data analytics tools, monitor and measure campaign performance, identifying opportunities for optimization. Prepare and present detailed performance reports including key metrics, insights and recommendations. Own client relationships, collaborating closely to maintain a strong understanding of their business objectives and goals. Mentor and guide junior team members in strategy and delegate tasks appropriately. Collaborate with cross-functional teams, both internally (Account, PM, Analytics, Creative) and externally (partner agencies, vendors, 3rd party partners) to ensure overall account health. Support financial processes; monitor budgets in ad platforms, maintain flowcharts, review and approve campaigns in MediaOcean/Prisma. Stay current on industry trends and announcements, contributing to POVs and other external communications further solidifying Agency expertise. Knowledge, Skills and Abilities: Communication -

• Excellent written and verbal communication skills

Technical & Practical Experience -

• Pharmaceutical experience strongly preferred
• Deep experience in Google Ads, Bing Ads, Google Analytics and SA360 required, certification in all strongly preferred
• MediaOcean/Prisma software experience strongly preferred
• Paid social experience a plus

Leadership -

• Demonstrates leadership, takes initiative, and is self-motivated

Service -

• Strong client services orientation

Organization -

• Exceptional organizational skills, ability to track and manage clients and projects

Time -

• Exceptional time management skills, ability to prioritize work and meet deadlines

Attention to detail -

• Rigorous attention to detail, accuracy, and adherence to pharma compliance standards

Presentation -

• Strong presentation and client interaction abilities

Mission -

• Committed to GTOs mission, vision, and values, including DEI

About Us: Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations. The agency is privately held and employee-owned, which gives us a unique advantage: our clients' success is our sole focus.