What is the role of a Freelance Digital Brand Strategist at The BMF Media Group LLC?

The Freelance Digital Brand Strategist position at The BMF Media Group LLC is a Full-Time opportunity in the relevant field.

Where is this Freelance Digital Brand Strategist job located?

NEW YORK, New York, 10003, United States

What industry does this Freelance Digital Brand Strategist position belong to?

This role spans multiple industries.

What is the expected salary for this Freelance Digital Brand Strategist job?

$80,000 – $100,000 Yearly Salary

How can I apply for the Freelance Digital Brand Strategist position at The BMF Media Group LLC?

You can apply directly through the application link provided.

Freelance Digital Brand Strategist at The BMF Media Group LLC

Position Description: Who we are

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Este Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines. BMF was most recently honored by Ad Age as a 2023 Small Agency Award winner in the Campaign Of The Year category for its work with CBS.

Who we want

Our growing and dynamic agency is looking for a Digital Brand Strategist to join our Digital team, where they will lead the strategic development of social & digital projects. They will play a key role in applying BMF's standards of strategic excellence to every project, delivering innovative insights & strategic recommendations to our international clients across all channels.

As the Digital Brand Strategist at BMF, you will be at the forefront of shaping and implementing our clients digital strategies across a variety of platforms. This strategic role focuses on driving innovation and effectiveness in digital marketing efforts for our diverse client portfolio but most particularly in the medical aesthetics space. We seek an experienced digital strategist with exceptional collaborative, creative, and analytical skills with a passion for leveraging data and creative acumen to create impactful marketing campaigns that resonate that fuel engaging conversations online.

Responsibilities:

Collaborate with cross-functional teams, including Digital, Creative Strategy, PR, Production, and more to develop comprehensive digital strategies that align with client goals
Lead the formulation and execution of innovative digital marketing strategies, ensuring integration across all channels under the guidance of the VP, Digital Strategy & Analytics
Analyze market trends, audience insights, and performance data to inform strategic recommendations and optimize platform & campaign effectiveness.
Lead the development of digital brand, editorial and social media playbooks
Spearhead the development of digital brand, social, and campaign strategies with an audience-first mindset
Lead the ideation and execution of innovative social & digital campaigns for global projects in collaboration with the Digital Creative & Influencer teams
Oversee the strategic approach to all on-going assigned client projects, providing subject matter expertise and executional support as needed
Conduct regular client presentations to communicate strategy development, campaign performance, and optimization opportunities.
Develop and implement metrics to evaluate campaign performance, leveraging analytics tools to derive actionable insights.
Present performance reports to clients, outlining key learnings and recommending next steps for continued success.

Requirements:

3-6 years of experience working in a fast-paced agency environment as a digital strategist or similar role. Medical aesthetics experience is preferred.
A strong understanding of end-to-end digital campaign development, including creative ideation, execution, and performance analysis.
Proven track record of creating high-impact digital strategies that drive significant engagement and social conversations.
Excellent project management skills, with the ability to handle multiple campaigns simultaneously while maintaining sharp attention to detail.
Strong communication skills, capable of articulating strategic concepts and recommendations effectively to clients and internal teams.
A clear strategic vision, complemented by a keen understanding of market trends and digital best practices.
Ability to navigate between high-level strategic thinking and detailed execution, ensuring alignment between goals and outcomes.
A history of delivering innovative, quality-driven work while adhering to brand standards and client expectations.
An empathetic, patient approach to management as well as a roll-up-your-sleeves, solution-oriented, get-it-done attitude
Proficiency in digital analytics tools (Sprout Social, Dash Hudson, Meltwater, etc.) and platforms (Meta, X, TikTok, Reddit, etc.), along with Mac proficiency, including expertise in Keynote, Excel, Google Docs, and Outlook.

Why BMF

Celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. BMFs international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations.

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And weve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years.

What we offer

A fast-paced, creative and collaborative environment with supportive leadership.
A culture that values ideas and innovation from everyone at every level.
Ongoing professional development and training; we will empower you to take charge of your career path.
We are an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agencys core DNA.

Freelance Digital Brand Strategist at The BMF Media Group LLC – NEW YORK, New York

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