Marketing Operations Manager in San Mateo, California at Openprise

Job Description

Openprise is seeking a dynamic and experienced Marketing Operations Manager to lead our marketing technology and data strategy. This is a unique opportunity for a marketing operations professional to build out and refine a Marketo instance for the AI era. You will be instrumental in managing our Martech stack, driving campaign reporting and analytics, and ensuring our demand generation teams have the operational support they need to succeed.

This position is not remote. Qualified candidates must be able to commute to San Mateo, CA, at least twice a week.

Responsibilities

• Serve as the primary administrator and expert for the Openprise Marketo instance, including system architecture/optimization, user management, and integrations with other platforms.
• Work closely with our demand generation and sales teams to understand their needs and provide support for campaign execution, lead management, and pipeline acceleration.
• Oversee external web vendors and own the optimization of the company website by managing content and landing pages, ensuring SEO/analytics/tracking integrations, supporting campaign launches, and driving lead capture and conversion improvements in alignment with the broader marketing tech stack.
• Develop and maintain comprehensive dashboards and reports to track key marketing metrics, campaign performance, and funnel effectiveness. Provide data-driven insights and recommendations to optimize marketing efforts.
• Continuously evaluate and improve our marketing processes and workflows to ensure efficiency, scalability, and data integrity.

Requirements

• 5+ years of experience in Marketing Operations (MOPs)
• Deep expertise and hands-on experience with Marketo
• Experience with Salesforce or other CRM systems for dashboard and reporting
• Familiarity with LLMs, Agents, Skills, and MCPs
• Knowledge in web development and web management
• Proven ability to work with and support demand generation teams
• Strong analytical skills with experience in campaign reporting and data analysis
• A builder’s mentality with a track record of creating and improving marketing systems and processes
• Demonstrated knowledge of the B2B marketing landscape and RevOps best practices