Marketing Manager in Hagerstown, Maryland at Middletown Valley Bank

Middletown Valley Bank is a growing organization, and we are looking for people who believe in providing an Absolutely Exceptional Experience to our customers, communities, and fellow team members. Become a part of our team and join a company with a professional and positive work environment, caring culture, great benefits and rewarding work opportunities.

General Summary

The Marketing Manager partners with the leadership team to develop and execute strategic marketing initiatives that support organizational growth and brand success across all Community Heritage Financial brands. This role plays a key part in strengthening relationships both inside and outside of the organization, advancing the culture of Absolutely Exceptional Experiences, and ensuring the CHF brands remain recognized and trusted within the communities we serve. Key areas of responsibility include oversite of brand management, product & service-related projects and promotions, social media activities, and public relations efforts on behalf of the Company are key areas of responsibility.

Primary Duties and Responsibilities

• Leads and develops a high-performing team, through on-going coaching, feedback, and professional development opportunities.
• Collaborates with marketing team members and leadership to define and promote Community Heritage Financial brands.
• Partners with retail, commercial, and mortgage teams to align strategic goals, strengthen customer relationships, and drive revenue growth.
• Serves as the primary liaison for marketing vendors and coordinates with additional other third-party providers as needed (e.g. Jack Henry, Kadince, etc.).
• Reviews and approves advertising and contribution requests in conjunction with marketing team members and management.
• Leads marketing campaigns from concept to execution, identifying opportunities, and ensuring alignment with strategic goals.
• Oversees public relations activities, including social media, press releases, and community outreach.
• Manages Company website(s) in conjunction with the ad agency, as well as Company intranet, including third-party provider oversight.
• Identifies and advocates product or service improvements to the marketing team, committees, and/or leadership.
• Leads and/or participates in project teams for customer-impacting initiatives, ensuring alignment with strategic objectives, defined timelines, and effective stakeholder communication.
• Ensures all marketing materials are compliant with applicable regulations through collaboration with the Compliance team.
• Fosters an inclusive, equitable work environment where employees can thrive through consistent hiring, development, and evaluation practices.
• Maintains positive relationships with financial industry representatives, regulatory authorities, community organizations, business partners and others.
• Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the bank's compliance with all regulatory requirements, e.g., Community Reinvestment Act (CRA), Bank Secrecy Act (BSA), Equal Credit Opportunity Act, etc.
• Actively engages in service, civic, and other community-rooted activities to further solidify the reputation of our brands.
• Other duties necessary to meet business objectives.

Knowledge, Skills and Abilities

• Bachelor’s degree in marketing, communications, business, or a related field, or a comparable combination of education and experience (including military service).
• Minimum of 3 years of experience in a marketing or finance role; prior management or people leadership experience preferred.
• Strong understanding of marketing principles, digital trends, and budget management.
• Proven leadership skills with the ability to delegate effectively, inspire teams, and communicate with clarity.
• Solid understanding of the financial services industry and emerging marketing trends.
• Proficient with Microsoft Office and Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) and other graphic design or content creation platforms.
• Excellent verbal, written, and presentation skills, with the ability to interact professionally with employees, clients, vendors and community partners.
• Highly organized with the ability to develop efficient processes, manage multiple priorities, and meet deadlines.
• Strong problem-solving, decision-making, and analytical abilities required; able to work independently while collaborating effectively within a team.
• Flexible and adaptable in a fast-paced, evolving technological environment.
• Aligned with Middletown Valley Bank’s Code of Ethics and values.

Full-Time Benefits:

• Health, Dental, and Vision Insurance
• Life Insurance
• Short Term & Long-Term Disability
• 401k Savings Plan
• Paid Holidays
• Parental Leave
• Paid Time Off
• Professional Development
• Employee Assistance Program

Work Environment:

• While performing the duties of this job, the employee is regularly required to stand, walk, see, use hands to type, carry, handle, and feel objects, reach with hands and arms, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds or more.
• The job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.

This job description represents a summary of typical functions of the job, not an exhaustive list of all possible responsibilities, tasks, and duties.