Senior Marketing Manager, Growth & Deposit Solutions in Winston Salem, North Carolina at Allegacy Federal Credit Union

Make growth personal for North Carolina.

At Allegacy Financial®, we believe growth is meaningful when it’s personal. Since 1967, we’ve built trusted relationships by helping people, businesses, and communities across North Carolina move forward with confidence. Today, we are a comprehensive financial partner offering personal, small business, commercial, and wealth management services—all connected by real relationships and local expertise.

We're looking for a strategic, results-driven marketer who is passionate about creating growth opportunities, uncovering insights, and bringing bold ideas to life. This is not a role for someone waiting to be told what to do. We're seeking a self-starter who sees opportunity, builds plans, influences stakeholders, and drives measurable business outcomes.

The Opportunity

As Senior Marketing Manager, Growth & Deposit Solutions, you will lead the development of marketing strategies and integrated campaigns that drive new member acquisition, deposit growth, and deeper engagement with Allegacy's consumer banking solutions.

You will serve as the strategic marketing partner to key business leaders across Product, Finance, Analytics, Retail Banking, and Marketing. By understanding member needs, market dynamics, portfolio performance, and business priorities, you will identify growth opportunities and translate them into marketing strategies that deliver results.

This role sits at the intersection of business strategy and marketing execution. You'll own the "what" and "why," while partnering closely with channel marketing and creative teams who help bring campaigns to life across digital, paid media, email, content, social, branch, and other channels.

What You'll Do

Growth Strategy & Business Partnership

• Develop annual and quarterly marketing strategies that support member acquisition, deposit growth, and consumer banking objectives.
• Partner with Product, Retail Banking, Finance, and Analytics leaders to identify growth opportunities, member needs, and portfolio priorities.
• Analyze business performance, competitive activity, market trends, and member behavior to inform strategic recommendations.
• Build business cases, growth plans, and campaign strategies that align marketing investments to organizational goals.
• Serve as the marketing lead for consumer deposit products and member growth initiatives.

Integrated Campaign Leadership

• Lead the development of integrated marketing campaigns from insight through execution.
• Create campaign briefs, positioning, audience strategies, messaging frameworks, and measurement plans.
• Collaborate with channel marketing teams responsible for campaign execution across paid media, email, web, social, content, branch, and member communications.
• Ensure campaigns deliver a consistent member experience across all touchpoints.
• Optimize campaigns based on performance data and evolving business priorities.

Insights & Performance Management

• Establish KPIs and success metrics tied to acquisition, deposits, engagement, and member growth.
• Partner with analytics teams to evaluate campaign effectiveness and identify optimization opportunities.
• Translate complex data into actionable business recommendations.
• Communicate performance, insights, and strategic recommendations to executive and cross-functional stakeholders.

Cross-Functional Leadership

• Build strong partnerships across Marketing, Retail Banking, Product Management, Finance, Analytics, Digital, and Operations.
• Influence decisions and priorities through insight, collaboration, and strategic thinking.
• Help shape the marketing roadmap by identifying emerging opportunities and member needs.
• Act as a trusted advisor and growth partner to internal stakeholders.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive marketing experience.
• 5+ years of experience developing growth, acquisition, or product marketing strategies.
• Financial services, banking, credit union, fintech, wealth management, or related industry experience required.
• Proven success leading integrated marketing campaigns with measurable business outcomes.
• Strong understanding of consumer banking products, deposits, member/customer acquisition, and lifecycle marketing.
• Experience partnering with analytics teams and using data to drive strategic decisions.
• Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Experience in retail banking, credit unions, or regional financial institutions.
• MBA or advanced degree.
• Experience working with marketing automation, CRM, and customer segmentation strategies.
• Familiarity with performance marketing and digital acquisition channels.

The Type of Person Who Thrives Here

You might be a great fit if you:

• See opportunities before others do.
• Naturally connect business objectives to marketing strategies.
• Enjoy building plans from a blank sheet of paper.
• Are equally comfortable discussing portfolio performance, member insights, and campaign creative.
• Ask thoughtful questions and challenge assumptions.
• Bring energy, curiosity, and accountability to your work.
• Are highly collaborative but comfortable taking ownership.
• Understand financial services and genuinely enjoy helping people make progress toward their goals.

Why Allegacy Financial

At Allegacy Financial, we're building something meaningful: lifelong relationships that help North Carolinians thrive. Our purpose is simple, but powerful—to help people move forward with confidence through service that knows them, solutions for every goal, expertise and ease, and value that stays close to home.

If you're a strategic marketer who loves finding growth opportunities, partnering across the business, and turning ideas into results, we'd love to talk with you.