PR & Communications Lead in Greater London, England at Cera Care

Department: Communications

Reports to: Head of Communications

Location: Hybrid, London office

Terms: Permanent Role, Full time

About Cera

Cera is the UKs largest HealthTech company and one of Europes fastest-growing businesses harnessing preventative technology and AI to take care out of Britains hospitals and into patients homes. Our 12,000 carers and nurses deliver around 3 million patient home visits a month a volume greater than all A&E attendances across England.

Cera is now Europes largest HealthTech company and one of its fastest-growing businesses, with circa $500 million in annualised revenues, and 150-fold growth in impact over the past five years. Cera has also gathered the largest home healthcare dataset in Europe, powering the development of cutting-edge AI products that have reduced hospitalisations by up to 70%, saving the UK Government and NHS more than 1 billion to date.

The UKs Number 1 ranked HealthTech company, Ceras pioneering approach has been recognised by numerous industry awards including a Newsweek AI Impact Award, the UK Tech Awards Tech for Good Prize, Health Tech Digitals Best Use of Artificial Intelligence, the Deloitte Fast 50 and EYs prestigious UK Entrepreneur of the Year Award 2024. Cera has been recognised by TIME Magazine as one of the Worlds Top HealthTech Companies, and was last year named the Number 1 Healthcare AI Company for 2025.

About the role

Working closely with our Head of Communications, you will be responsible for the execution of our day-to-day PR & External Communications activity at Cera running our press office, pitching to national and international media, and managing and defending Ceras reputation across crisis & issues management. You will also play a key role in shaping Ceras stakeholder & investor communications, social media strategy & activity, and in writing awards submissions and advising on internal communications.

Youll be at the forefront of shaping our brand narrative and corporate reputation, telling the story of how we are revolutionising the healthcare industry and making a meaningful impact for all healthcare stakeholders. If youre an experienced leader in storytelling, brand advocacy, and driving positive change, we want to hear from you.

Responsibilities

• Running our National PR programme - managing an exciting pipeline of industry-shaping announcements & delivering ongoing national & broadcast coverage which position Cera as a beacon of excellence in our industry
• Running our Crisis Communications response - we are looking for an experienced player with strong expertise in this area, to maintain a steady hand and defend the reputation of the business
• Working closely with our Communications & Marketing Campaigns Team - ensuring our external and internal communication strategies excel, running a busy calendar of stakeholder & investor updates, campaigns & initiatives, social media activity & awards submissions, and internal communications
• Supporting with our CEOs events calendar - identifying high-profile speaking opportunities, & supporting on briefings across events & external relations
• Driving Thought Leadership: developing, ghostwriting & securing high-profile op-ed opportunities aligned with Ceras key themes & narratives
• Collaborating closely with departments across the business - from Growth & Marketing, to Product, Tech & Data, to People & Operations, to communicate our impact internally & externally
• Uphold media compliance and governance standards - keeping a vigilant eye on industry trends and regulations

Qualifications and Skills

• Experience at a senior level within a busy communications team, with expertise spanning PR, crisis comms and reputation management, strategic & stakeholder communications, social media and some internal communications
• Excellent team player, supporting the whole team to thrive in their work, manage multiple workstreams and deadlines including under pressure, and deliver great outputs for Cera
• Exceptional written and verbal communication skills and editing skills
• Strong existing network of press contacts and journalist relationships (ideally with national press outlets)
• Exceptional stakeholder skills with proven experience of providing communications counsel to senior stakeholders
• Excellent interpersonal skills and resourcefulness to establish rapport, credibility and strong working relationships
• Superb media relations skills - adept at selling in stories to journalists
• Substantial experience in crisis comms and reputation management to adeptly manage the media and defend the company in times of crisis
• Team player, able to collaborate across organisational boundaries, embrace change and make improvements to working practices
• Ability to plan, deliver and evaluate work in order to improve future campaigns and coverage
• Has a constant eye on all topical news and is able to react quickly to topical news items which may be relevant to our business or its leaders
• Experience in building the professional profiles of executives through press and media (press coverage, broadcast, podcasts, social strategy)
• Experienced in getting broadcast opportunities, ideally with the BBC, Sky News etc, and skilled in preparing outstanding briefings in preparation for media appearances
• Experience in managing design and creative aspects of a campaign, and executing this to a premium standard
• Strategically minded and creative, able to bring together a story or announcement from a 360 perspective, encompassing social media, internal/external comms and personnel management
• Experience in managing budgets and running projects efficiently

General Company Responsibilities

• Equality, Diversity and Inclusion (EDI): Employees are expected to promote and uphold the organisations commitment to equality, diversity, and inclusion by fostering a respectful and inclusive working environment.
• Health and Safety: Employees must ensure compliance with health and safety regulations and organisational policies, and take responsibility for their personal safety and the safety of others.
• Training and Development: Employees must engage in all relevant Company mandatory training, workshops, and learning opportunities.
• Policies and Procedures: Employees must adhere to all organisational policies and procedures.