Digital Marketing Manager in Frankfort, Kentucky at Castle & Key Distillery

Job Title: Digital Marketing Manager
Department: Marketing
Reports To: Brand Manager
Status: Full-Time, Exempt

The Digital Marketing Manager is responsible for developing and executing social media strategies, managing digital assets, and overseeing e-commerce and direct-to-consumer (DTC) channels. They ensure all marketing efforts align with the national brand plan while maintaining a strong digital presence that reflects the brand’s vision, values and personality. The position serves as a critical link between Castle & Key Distillery's homeplace operations and the broader marketing team.

• Develop and implement social media strategies for both the brand and homeplace, ensuring consistency with overall marketing objectives.

• Create and curate engaging, high-quality content that resonates with target audiences and elevates the brand’s presence.

• Monitor social media channels to identify and leverage trends and opportunities.

• Track and analyze social media performance, applying insights to optimize strategies and content.

• Manage the agency responsible for social media execution and ensure alignment with brand goals.

• Partner with the homeplace (hospitality) team to grow the e-commerce and direct-to-consumer (DTC) businesses, including online storefronts and digital campaigns.

• Apply analytics to improve social media performance, search engine optimization (SEO), and overall digital marketing efforts.

• Maintain and continuously improve the brand website, ensuring it reflects the brand story and provides a seamless user experience.

• Inventory and manage all digital assets, including images, bottle shots and other marketing collateral for use in social media and campaigns.

• Align program calendars with the national marketing plan to ensure consistency and integration.

• Act as the primary liaison between homeplace operations and the marketing team, ensuring alignment and effective communication.

• Collaborate with cross-functional teams to foster great relationships and ensure marketing efforts deliver results.

• Provide support for additional marketing initiatives and projects that drive brand success.

• Bachelor’s degree in Marketing, Communications, or a related field.

• 5+ years of experience in social media, digital marketing, or related roles.

• Strong understanding of social media platforms, trends, and analytics tools.

• Experience managing e-commerce or DTC channels.

• Proficiency in website management, including basic SEO knowledge and CMS tools.

• Excellent project management and organizational skills.

• Creative mindset with strong writing and communication abilities.