Email Marketing Specialist (Marketo, Remote, USA) at Vectorworks – Columbia, Maryland

Are you the go-to expert in Marketo? Are you excited by the opportunity to own and elevate an entire email marketing function? Are you looking for a highly visible, business-critical role where your expertise fills a key gap and drives immediate impact?
The Email Marketing Specialist will take ownership of building and optimizing email campaigns and automated workflows that directly influence demand generation and customer engagement. This role offers the opportunity to shape email strategy, elevate performance through testing and insights, and become the central expert in a critical marketing automation platform.
This marketing team at Vectorworks drives inbound demand and customer engagement by delivering targeted, data-driven marketing campaigns that directly support business growth.
During This Role You Will

• Build, test, and deploy email campaigns and automated workflows in Marketo
• Partner with campaign stakeholders to align on segmentation, timing, and strategy
• Analyze performance metrics and provide actionable recommendations for optimization
• Conduct A/B testing to improve subject lines, content, and send timing
• Ensure high-quality execution through rigorous QA and email calendar management

Here Is What Success Looks Like

• Proven hands-on expertise in Marketo, including workflow creation and campaign execution
• High attention to detail with consistent accuracy in a fast-paced environment
• Ability to analyze campaign data and translate insights into measurable improvements
• Proactive communication and collaboration with cross-functional, remote teams
• Organized, adaptable, and continuously seeking ways to improve processes and performance

Who We AreVectorworks Inc. is a global design software company targeting entertainment, architecture and landscape industries with enterprising and intuitive solutions that allow users to design without limits.
Our Core ValuesOur values define our fundamental beliefs as a company to guarantee that our employees and customers alike are celebrated for not just their abilities but who they are as individuals.Inclusion – Collaboration – Balance – Innovation
Click here to learn more about how we live out our values.
Check out our Glassdoor page to learn more about life at Vectorworks.
Compensation:Annual compensation in the range of 70,000 – 85,000 USD. Eligible for company performance bonuses.Salary offer is determined by evaluation of candidate skills and experience during the interview process based on the criteria outlined in the job advertisement above.
Benefits:

• 15 days of Paid Time Off (PTO) per year. At 5 years of employment this goes up to 20 days of PTO.
• 9 paid holidays and a holiday break for non-essential employees in December.
• 5 days of Volunteer Time Off
• 3 days of Summertime Leave
• 3.5% employer 401(k) contribution matching
• 4 weeks of paid Parental Leave
• Medical, Dental, Vision
• Short/Long Term Disability
• Pet Insurance
• Tuition Re-imbursement up to $5,250 per year
• Employee discount programs

Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer NOTE: Women and minorities are less likely to apply to jobs if they do not feel they fit the job description in totality. Each individual has a unique combination of skills. If you do not check all the boxes, we still encourage you to apply.
#Vectorworks#LI-MT1