Consumer Insights Analyst in Bentonville, Arkansas at Fellowes Brands

Description

Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.

We are proud to be recognized:

• Among America's Best Midsize Employers by Forbes in 2021, 2022 and 2024
• As a Chicago Tribune Top Workplace for four consecutive years (2021-2025)

This role will be hybrid two days onsite in Schaumburg (Tuesdays plus one other day) OR remote-based in Bentonville, AR.

Role Summary

As the Consumer Insights Analyst, you will transform consumer, market, sales, and category data into clear, actionable insights that support decision-making across marketing, sales, product, and leadership teams. This role will gather, analyze, and interpret data from a variety of sources, while using Excel, business intelligence tools, syndicated data platforms, consumer research, and AI-powered tools to improve the speed and consistency of insight delivery.

The ideal candidate is analytical, curious, process-minded, and able to translate complex information into concise recommendations that help the business better understand consumers, market dynamics, retail performance, and growth opportunities.

In This Role, You Will

• Gather, clean, analyze, and interpret consumer, sales, market, and category data to identify trends, opportunities, and business implications.
• Design, manage, and analyze consumer surveys, feedback programs, and research initiatives.
• Build Excel models, dashboards, reporting templates, and self-service tools for marketing and sales stakeholders.
• Use AI tools such as Copilot, ChatGPT, Claude, and similar platforms to improve data retrieval, cleaning, synthesis, and reporting efficiency.
• Create repeatable processes, workflows, and documentation to improve the consistency and speed of insight delivery.
• Partner with marketing, sales, product, IT, and operations teams to improve data quality and reporting capabilities.
• Translate complex data into clear presentations, dashboards, and recommendations for internal stakeholders, leadership, and retail partners.
• Proactively surface trends, risks, opportunities, and recommended actions that support business growth and decision-making.

What You Bring to the Team

• Bachelor's degree in marketing, business, analytics, market research, statistics, economics, or a related field.
• At least 3 years of experience in consumer insights, category analytics, market research, sales analytics, business intelligence, or a related analytical role.
• Strong Excel skills, including pivot tables, lookups, formulas, dashboards, and structured data models.
• Experience with business intelligence, data visualization, syndicated data, retail data, or marketplace reporting tools.
• Experience designing or analyzing consumer surveys, feedback programs, or market research.
• Familiarity with AI-assisted tools such as Copilot, ChatGPT, Claude, or similar platforms.
• Ability to translate complex data into clear, actionable insights for non-technical audiences.
• Strong communication, storytelling, organization, curiosity, and cross-functional collaboration skills.
• Experience with Circana, Walmart Scintilla, Amazon Analytics, Vendor Central, Seller Central, POS data, or panel data is a plus.

The hiring range for this position in Bentonille, AR is $110,000 - $130,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills and experience, among other factors. An annual incentive may be provided as part of the compensation package, in addition to a full range of medical, financial and/or other benefits, dependent on the level and position offered. An overview of our benefits offering is available here: Fellowes Benefits Overview.

Fellowes Brands - A Family Business Since 1917
For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a “Brand on the Move” and remain committed to finding new ways to help people work better and feel better.

Visit our Careers Site: www.fellowesbrands.com/us/en/careers/Pages/overview.aspx

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Fellowes, Inc. does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes' property, and Fellowes will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting the Talent Acquisition Department.