Digital Content Specialist in Visalia, California at SALT AND LIGHT WORKS

The Digital Content Specialist is a creative, mission-driven position responsible for capturing, creating, and sharing the everyday stories of Salt + Light through social media, photography, short form videography, and digital engagement. This role helps bring the organization's mission to life by producing authentic, compelling content that deepens community connection, inspires action, and expands awareness of Salt + Light's impact throughout the community.

The Digital Content Specialist serves as a storyteller, content creator, and digital ambassador for Salt + Light. Working closely with the Design + Digital Experience Supervisor and in collaboration with the Director of Development, this position helps elevate the organization's digital presence and establish Salt + Light as a leading voice in conversations surrounding homelessness, dignity, belonging, housing, and community transformation.

This role combines creative content production, relationship-building, digital engagement, and strategic communication to help ensure that the stories, people, programs, and mission of Salt + Light are effectively represented across digital platforms.

• Execute Salt + Light's social media strategy across multiple digital platforms.
• Create engaging social media content including posts, stories, reels, short-form videos, graphics, and other digital assets.
• Assist with content planning, campaign development, and content calendar implementation.
• Write captions, stories, and digital content that align with Salt + Light's voice, values, and messaging.
• Schedule and publish content across social media platforms.
• Monitor social media trends, platform updates, and emerging content opportunities.
• Track content performance and engagement metrics while providing recommendations for improvement.
• Support organizational campaigns, fundraising initiatives, events, and community engagement efforts through digital storytelling.

• Capture authentic photos and videos of neighbors, volunteers, staff, programs, events, and community activities.
• Identify meaningful moments and stories that reflect the mission and impact of Salt + Light.
• Create short-form video content optimized for social media platforms.
• Edit photos and videos using approved software and digital tools.
• Assist with documenting special events, community gatherings, and organizational milestones.
• Maintain and organize digital photo and video asset libraries.
• Ensure content reflects dignity-centered storytelling practices and organizational standards.

• Manage daily engagement across social media platforms, including responding to comments, direct messages, and community interactions.
• Build positive online relationships with supporters, volunteers, donors, community members, and partner organizations.
• Identify opportunities to increase audience engagement and grow Salt + Light's online presence.
• Support the development and ongoing growth of professional platforms including LinkedIn.
• Monitor conversations and community feedback relevant to Salt + Light's mission and initiatives.
• Help foster a welcoming, engaging, and mission-aligned digital community.

• Collaborate with the Design + Digital Experience Supervisor to ensure content aligns with brand standards and strategic goals.
• Partner with the Director of Development to support storytelling priorities, campaigns, organizational messaging, and event promotion.
• Participate in creative brainstorming sessions, content planning meetings, and campaign development discussions.
• Support cross-departmental content needs by identifying and capturing stories throughout the organization.
• Assist with special projects and communication initiatives as assigned.
• Contribute creative ideas that strengthen Salt + Light's digital presence and community impact

Requirements

• Qualifications
  • Required
    • Experience using social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and similar channels.
    • Strong written communication and storytelling skills.
    • Passion for digital content creation, social media trends, and community engagement.
    • Basic experience or demonstrated interest in photography, videography, and content editing.
    • Ability to manage multiple projects, deadlines, and priorities simultaneously.
    • Strong organizational skills and attention to detail.
    • Ability to work collaboratively within a dynamic and mission-driven environment.
    • Comfortable interacting with diverse groups of people and capturing authentic stories and experiences.
    • Commitment to Salt + Light's guiding principles of dignity, belonging, compassion, radical hospitality, abundance, and forged family.
  • Preferred
    • Bachelor’s degree in Marketing, Communications, or a related field preferred.
    • Experience creating content for nonprofit organizations, community initiatives, or mission-driven brands.
    • Familiarity with content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
    • Experience with photography, videography, or digital media production.
    • Knowledge of social media analytics and performance reporting.
    • Experience with content scheduling and social media management platforms.
    • Understanding of storytelling approaches that center dignity, belonging, and community impact.
      
      
• Key Competencies & Values
  • Creative storytelling and content creation
  • Strong communication and relationship-building skills
  • Social media fluency and trend awareness
  • Organizational and time management skills
  • Adaptability and willingness to learn
  • Attention to detail and visual aesthetics
  • Collaborative mindset and team-oriented approach
  • Commitment to dignity-centered storytelling
  • Ability to represent Salt + Light's mission with authenticity and professionalism
  • Passion for community impact and meaningful engagement
• Certificates, Licenses, Registrations
  • Valid Driver's License required
  • Moderate local travel required for content capture and event coverage