General Manager in Forest City, Iowa at Pritchard Auto Company

The General Manager is responsible for the overall performance and operations of two dealership locations in Forest City, Iowa. This role leads all departments within the dealerships and ensures execution of business objectives through strong leadership, operational discipline, and sound business practices.

The General Manager is accountable for driving sales performance, customer satisfaction, and team development, while maintaining compliance with all applicable regulations and upholding the highest ethical standards. This role serves as the primary leader for both locations and is responsible for aligning day‑to‑day operations with broader company goals.

• Manage and direct all departments, including sales, service, parts, and administration
• Oversee daily operations across both locations to ensure efficiency and consistency
• Coordinate activities across departments to drive overall dealership performance
• Maintain an active presence in operations to support teams and resolve issues

• Establish sales targets and performance expectations
• Oversee inventory levels for new and used vehicles to meet market demand
• Review key deals and support appraisal decisions when needed
• Ensure alignment between inventory strategy and sales performance

• Lead, manage, and develop all department managers
• Set short‑ and long‑term goals for department leaders
• Hire, coach, and monitor performance of leadership team members
• Build a culture of accountability, performance, and ethical leadership

• Maintain involvement with customers to ensure high levels of satisfaction
• Ensure delivery of quality service and products across all departments
• Address customer issues and ensure resolution in a timely manner

• Support development and execution of short‑ and long‑term business plans
• Align dealership operations with company goals and expectations
• Identify opportunities to improve performance, efficiency, and growth

• Ensure compliance with all federal, state, and local regulations
• Maintain adherence to company policies, procedures, and ethical standards
• Uphold professional standards across all departments

• Perform other duties as assigned to support business needs and operations

• 5+ years of management experience in automotive or dealership operations
• Experience leading multi-department operations (sales, service, parts, or similar)
• Proven ability to drive operational performance and team results
• Strong leadership and organizational skills
• Ability to manage and develop a diverse team

• Experience managing multiple locations or large-scale operations
• Strong understanding of dealership operations and performance drivers
• Prior experience in automotive retail sales leadership
• Bachelor’s degree in business administration or equivalent experience

• Strong ownership and accountability mindset
• Results‑driven with focus on performance and execution
• Effective communicator across employees, customers, and vendors
• High level of integrity and professionalism
• Customer‑focused and solutions‑oriented
• Operationally disciplined and detail‑oriented

This is a full-time, onsite role based in Forest City, Iowa, with responsibility across two dealership locations. The role requires extended hours, including evenings and weekends, based on business needs.

• Achievement of sales and operational targets across both locations
• Strong performance and retention of department leadership
• High customer satisfaction and service quality
• Consistent execution across both locations