Visual Designer, Product in Redwood City, California at Luma

Luma's mission is to build multimodal AI that expands human imagination. Design at Luma paints the vision of what can be, and we are looking for a Visual Designer to help raise the bar for how our product looks and feels. This is a craft-first role for someone who cares deeply about the details that make a product feel exceptional.

We are looking for a Visual Designer with exceptional taste and a strong point of view on what makes a product beautiful, coherent, and alive. You will shape the visual quality of our product, elevating what exists and establishing the foundation for what comes next. At the same time, you will build the design system that makes that quality scalable, giving engineers and designers a living reference they can actually use when building new features.

This is not a redesign-everything role. It is about raising the bar every day, helping the team adopt and build from a strong visual foundation as the product evolves.

You are here to make the product extraordinary to look at and interact with, and to give the team the tools to maintain that standard as we grow.

Audit and elevate the product's visual design. Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across typography, color, iconography, spacing, and component design.

Build and own the design system. Systematize the visual language in Figma, defining tokens, components, and usage guidelines that the full design team can build from.

Bring the design system to life. Using AI coding tools like Cursor or Claude Code, build a live, interactive version of the design system that engineers and designers will use when building new features. This does not require deep coding expertise, but it does require the willingness and ability to build real things with AI.

Set and hold the visual bar. Be the team's eye for quality. Establish what good looks like and advocate for it consistently across the product.

You have 5+ years of experience in visual and UI design, with a portfolio that demonstrates exceptional craft across typography, color, layout, and interaction.

You think in systems. You understand how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions.

You build with AI. You use AI coding tools to produce real outputs, not just mockups. You are comfortable directing AI toward a specific goal and iterating until the result meets your standard.

You have a point of view. You can explain why a design decision is right, not just what it looks like.

You ship. Your portfolio shows work that made it into production and had a visible impact on the product's quality.

You sweat the details that most people don't notice, and you know and can articulate exactly why they matter.

Experience designing for creative production tools, where power users, complex workflows, and a high bar for visual craft all have to coexist.

Familiarity with design token systems and how they connect design to code.

Experience building or contributing to a live component library or design system using AI tools.

Experience designing for desktop applications. Our product is currently desktop-first, and understanding the nuances of that environment matters.

This role is hybrid, based in our Redwood City office three days per week. Relocation assistance is available for candidates outside the Bay Area.