Marketing Account Manager, Supply in Sacramento, California at Classic Vacations, LLC

Role Overview

The Marketing Account Manager – Supply is a strategic, commercially focused role responsible for developing and advancing supplier-funded marketing partnerships that strengthen Classic Vacations' position in the luxury travel marketplace. Serving as the primary marketing account manager for assigned hotel and tourism board partners across Hawaii, the South Pacific, Asia, Australia, the Americas, and other designated destinations, this position connects meaningful partner relationships with innovative marketing opportunities, measurable commercial outcomes, and sustainable revenue growth.

At the intersection of supplier relationship management, marketing strategy, and commercial development, the Marketing Account Manager – Supply leads partner discovery, annual co-op marketing planning, customized campaign recommendations, presentations, negotiations, and ongoing account engagement. By understanding each partner's objectives, commercial priorities, booking patterns, and destination needs, this role develops thoughtful marketing strategies that create mutual value while reinforcing Classic Vacations' luxury positioning and commitment to its Travel Advisor community.

The role also plays an important collaborative part in supporting Classic's European supplier marketing initiatives. Working alongside the Europe Supply team, the Marketing Account Manager contributes marketing expertise, campaign proposals, pricing and deliverable guidance, presentation development, execution coordination, and performance reporting. This partnership ensures European marketing initiatives benefit from consistent marketing expertise while maintaining clear regional relationship ownership within the Europe Supply organization.

Beyond relationship management, the Marketing Account Manager owns assigned co-op revenue goals, marketing pipeline development, forecasting, contractual coordination, and the successful transition of partner commitments into executable marketing campaigns. Working closely with Supply, Marketing, Sales, Marketing Operations, Creative, Digital, and Finance, this role ensures supplier investments translate into well-coordinated initiatives that support advisor engagement, supplier production, and Classic's broader commercial objectives.

This is a relationship-driven, results-oriented role for someone who thrives on bringing people, ideas, and opportunities together. Success requires commercial curiosity, creativity, strong organizational discipline, trusted partnerships, and the ability to influence outcomes across departments through clarity, collaboration, accountability, and shared purpose.

Why This Role Matters

At Classic Vacations, our supplier partnerships are more than business relationships. They are an essential part of how we create extraordinary travel experiences, strengthen our value to Travel Advisors, and bring exceptional destinations, properties, and experiences to life. Behind every successful marketing campaign is an opportunity to connect the right partner, the right message, and the right audience in a way that creates lasting value.

The Marketing Account Manager – Supply helps transform those opportunities into meaningful commercial results. By developing thoughtful, customized co-op marketing strategies, this role ensures that our supplier partners are not simply purchasing advertising placements. They are investing in purposeful campaigns that support their business objectives, reach Classic's Travel Advisor community, and contribute to measurable growth.

Equally important, this role brings clarity and accountability to the relationship between Supply and Marketing. With multiple destinations, suppliers, campaigns, timelines, and financial commitments moving simultaneously, success depends on everyone understanding the priorities, the expectations, and the outcomes we are working toward. The Marketing Account Manager creates that connection, helping teams move from individual responsibilities to coordinated execution.

The position also plays an important role in strengthening Classic's commercial discipline. By maintaining visibility into co-op revenue opportunities, forecasting commitments, coordinating contracts, monitoring campaign performance, and partnering with Finance on billing and reconciliation, the Marketing Account Manager helps ensure that strategic opportunities become accountable business results.

Consistent with Classic's commitment to organizational health, this role demonstrates how trust, clarity, and shared accountability strengthen performance. The Marketing Account Manager leads assigned supplier marketing relationships with confidence while partnering collaboratively with regional Supply leaders, particularly in Europe, where the role contributes specialized marketing expertise in support of established account ownership.

Ultimately, this position helps Classic Vacations create more than successful campaigns. It helps build stronger supplier relationships, more effective marketing investments, greater advisor engagement, and sustainable commercial growth. When our partners succeed, our Travel Advisors gain access to compelling opportunities, our organization becomes stronger, and the Classic® difference becomes even more meaningful.

Key Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

In alignment with Classic’s commitment to building a cohesive and high-performing team, your responsibilities will include:

Supplier Marketing Strategy & Account Leadership

•Strategic Account Ownership: Serve as the primary marketing point of contact and strategic account manager for assigned hotel and tourism board partners across Hawaii, the South Pacific, Asia, Australia, the Americas, and other designated destinations, providing consistent relationship leadership, commercial direction, and marketing expertise.

•Partner Discovery & Relationship Development: Lead meaningful supplier conversations to understand partner objectives, commercial priorities, destination needs, booking windows, marketing budgets, and opportunities for mutual growth.

•Annual Co-op Marketing Planning: Lead the development of annual supplier co-op marketing strategies and plans, aligning proposed investments with partner goals, Classic's commercial priorities, and relevant advisor-facing marketing opportunities.

•Customized Marketing Solutions: Develop compelling, tailored marketing recommendations that reflect supplier needs, target audiences, destination positioning, seasonal opportunities, and Classic Vacations' luxury brand standards.

•Strategic Presentations & Negotiations: Prepare and deliver professional supplier presentations, communicate the value of Classic's marketing portfolio, and negotiate appropriate opportunities and commitments.

•Incremental Revenue Opportunities: Proactively identify opportunities for additional co-op investments, marketing packages, à la carte placements, educational programs, supplier promotions, and relevant sales events.

•Relationship Continuity: Maintain consistent, proactive communication with assigned partners, strengthening trust, managing expectations, and ensuring marketing priorities remain aligned throughout the partnership lifecycle.

•Commercial Partnership Development: Identify opportunities to deepen supplier engagement, strengthen long-term relationships, and expand the strategic and commercial value of assigned marketing accounts.

Europe Supplier Marketing Support & Regional Alignment

•Europe Supply Partnership: Collaborate closely with the Europe Supply team to support supplier marketing strategy, annual marketing plans, campaign proposals, and partner initiatives while respecting established regional relationship ownership.

•Marketing Portfolio Expertise: Provide guidance regarding Classic's available marketing programs, advertising opportunities, campaign formats, pricing structures, deliverables, and promotional capabilities.

•Proposal & Presentation Support: Assist the Europe Supply team with developing supplier-facing marketing proposals, presentations, tactic recommendations, and supporting materials.

•Campaign Coordination: Support the coordination and execution of European supplier marketing initiatives, helping ensure approved plans are communicated effectively and delivered according to agreed expectations.

•Reporting & Performance Support: Provide relevant marketing reporting, campaign insights, and performance information to support Europe Supply's partner discussions and ongoing planning.

•Regional Commercial Alignment: Ensure European marketing recommendations reflect Supply-led partner relationships, regional priorities, supplier objectives, and Classic's broader commercial strategy.

•Clarity of Ownership: Maintain a collaborative approach that distinguishes primary marketing account ownership in assigned non-European regions from the specialized marketing support provided to Europe.

Co-op Revenue Development, Forecasting & Financial Accountability

•Co-op Revenue Ownership: Manage assigned co-op marketing revenue goals, identifying opportunities to achieve and strengthen commercial performance through strategic supplier engagement.

•Pipeline Development: Maintain an accurate and actionable pipeline of proposed marketing investments, signed commitments, incremental opportunities, and potential future business.

•Revenue Forecasting: Prepare and maintain reliable co-op revenue forecasts, communicating expected commitments, changes, risks, and opportunities to appropriate leadership stakeholders.

•Marketing Proposals & Agreements: Prepare accurate supplier proposals, marketing agreements, tactic selections, pricing details, campaign street dates, and supporting contractual documentation.

•Contract Coordination: Coordinate required approval and signature workflows, ensuring marketing commitments are appropriately documented and aligned with established processes.

•Commitment Tracking: Maintain organized records of supplier marketing plans, approved tactics, campaign deliverables, financial commitments, and relevant deadlines.

•Financial Reconciliation: Reconcile marketing commitments and plan records with reporting and forecast systems to maintain visibility into revenue performance and outstanding obligations.

•Finance Partnership: Collaborate closely with Finance to coordinate co-op marketing invoicing schedules, support accurate billing and revenue tracking, provide timely forecast updates, and reconcile marketing plans against financial records.

•Commercial Risk Management: Proactively identify potential revenue shortfalls, delayed commitments, invoicing concerns, or changes affecting marketing plans and communicate recommended next steps to leadership.

•Financial Integrity: Support accurate, transparent financial reporting through timely documentation, disciplined follow-through, and consistent coordination across Supply, Marketing, and Finance.

Marketing Campaign Planning, Execution & Performance

•Campaign Translation: Convert signed supplier marketing plans into clear campaign briefs, deliverables, timelines, ownership expectations, and cross-functional execution requirements.

•Cross-Functional Campaign Coordination: Partner with Marketing Operations, Creative, Digital, Sales, and Supply to ensure marketing initiatives are executed consistently and effectively.

•Multi-Channel Marketing Activation: Coordinate supplier-funded marketing opportunities across relevant advisor-facing channels, including email, website, booking engine, social media, webinars, editorial content, and other approved marketing programs.

•Campaign Readiness: Monitor campaign preparation, creative requirements, supplier deliverables, approvals, launch dates, and operational dependencies to support timely execution.

•Deliverable Accountability: Maintain visibility into committed marketing tactics and ensure appropriate teams understand campaign expectations, deadlines, and required handoffs.

•Campaign Performance Monitoring: Review campaign performance, supplier outcomes, and relevant engagement or production indicators to evaluate marketing effectiveness.

•Proof of Performance: Coordinate the collection and communication of appropriate campaign performance documentation and reporting to support supplier commitments.

•Optimization Opportunities: Identify opportunities to refine marketing recommendations, improve campaign performance, and strengthen the value of future supplier investments.

•Follow-Up Investment: Use campaign outcomes and partner feedback to identify appropriate additional marketing opportunities and support ongoing account development.

Supplier Production, Market Intelligence & Commercial Opportunities

•Supplier Production Analysis: Review relevant supplier booking and production trends to identify growth opportunities, performance concerns, and areas where marketing support may be beneficial.

•Targeted Marketing Opportunities: Collaborate with Supply and Marketing stakeholders to develop promotional strategies and targeted initiatives designed to strengthen supplier production.

•Destination & Experience Alignment: Stay informed about upcoming destination campaigns, featured experiences, supplier priorities, and seasonal opportunities that may influence marketing recommendations.

•Advisor Audience Understanding: Maintain a strong understanding of Classic Vacations' Travel Advisor audience, purchasing behavior, marketing channels, and opportunities for meaningful supplier engagement.

•Marketing Portfolio Knowledge: Develop and maintain comprehensive knowledge of Classic's marketing products, available placements, campaign capabilities, and promotional programs.

•Competitive & Industry Awareness: Stay current on luxury travel trends, supplier developments, destination demand, competitive activity, and evolving B2B marketing practices.

•Strategic Recommendations: Translate supplier feedback, booking trends, market intelligence, and campaign performance into actionable recommendations that support partner growth and Classic's commercial priorities.

Cross-Functional Collaboration & Organizational Alignment

•Supply & Marketing Partnership: Serve as a trusted bridge between Supply and Marketing, helping translate supplier commercial objectives into actionable marketing strategies and coordinated execution.

•Regional Supply Collaboration: Maintain regular planning meetings with regional Supply teams to review partner priorities, supplier production, active campaigns, upcoming opportunities, and potential additional investments.

•Co-op Marketing Alignment: Participate actively in recurring co-op marketing meetings to strengthen visibility, coordination, prioritization, and shared accountability across departments.

•Marketing Operations Partnership: Collaborate with Marketing Operations and execution teams to ensure campaign commitments are clearly communicated and supported by realistic timelines and deliverables.

•Sales Alignment: Partner with Sales stakeholders to identify opportunities where supplier marketing programs, advisor engagement, and commercial priorities can reinforce one another.

•Finance Coordination: Maintain close communication with Finance regarding invoicing, revenue forecasts, billing accuracy, reconciliation, and financial reporting needs.

•Leadership Communication: Provide timely updates regarding account activity, co-op revenue performance, pipeline developments, supplier concerns, and strategic opportunities.

•Organizational Clarity: Reinforce clear responsibilities, communication channels, and expectations across Supply, Marketing, Sales, and Finance to minimize duplication and support efficient execution.

•Collaborative Problem-Solving: Approach challenges with transparency, professionalism, and a solutions-oriented mindset, helping teams resolve issues while maintaining productive working relationships.

Strategic Planning, Continuous Improvement & Growth

•Strategic Evaluation: Regularly assess assigned supplier marketing relationships, revenue opportunities, campaign performance, and commercial priorities to identify areas for improvement.

•Process Improvement: Identify opportunities to strengthen marketing planning, proposal development, contract coordination, forecasting, campaign handoffs, and reporting practices.

•Commercial Innovation: Bring forward thoughtful ideas for new supplier marketing opportunities, partnership programs, promotional approaches, and revenue-generating initiatives.

•Operational Discipline: Maintain strong organization, accurate documentation, reliable follow-through, and accountability across multiple suppliers, regions, campaigns, and deadlines.

•Continuous Learning: Stay informed about evolving marketing tools, luxury travel trends, destination developments, and industry best practices that can enhance partner value.

•Entrepreneurial Thinking: Approach supplier relationships and commercial opportunities with curiosity, initiative, creativity, and a willingness to explore better ways of achieving results.

•Shared Success: Contribute to a culture of trust, clarity, collaboration, and accountability where individual contributions strengthen collective performance and long-term organizational success.

The above is intended to describe the general content of and requirements for the performance of this position. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this position at any time.

The above is intended to describe the general content of and requirements for the performance of this position. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this position at any time.

Qualifications & Skills

In line with Classic’s values of continuous improvement and organizational health, we seek a leader who exemplifies both technical expertise and a collaborative spirit.

Education:

•Bachelor's degree in Marketing, Business, Hospitality, Communications, or a related field preferred. Equivalent relevant professional experience may be considered.

Experience:

•Demonstrated professional experience in B2B marketing, strategic account management, supplier partnerships, co-op marketing, or related commercial marketing functions.

•Experience within luxury travel, hospitality, tourism, destination marketing, or travel distribution strongly preferred.

•Experience managing supplier or partner relationships, including marketing planning, strategic presentations, commercial discussions, and ongoing account engagement.

•Demonstrated ability to develop compelling marketing proposals, identify revenue opportunities, negotiate partner commitments, and manage assigned commercial targets.

•Experience managing co-op marketing programs, supplier-funded campaigns, marketing agreements, or related partnership investments preferred.

•Experience coordinating multi-channel marketing campaigns involving internal execution teams, external partners, and multiple deadlines.

•Experience maintaining revenue pipelines, preparing forecasts, tracking commitments, or supporting marketing-related financial reporting.

•Demonstrated success managing multiple priorities, projects, and stakeholder relationships in a fast-paced environment while maintaining accuracy, organization, and timely execution.

•Experience collaborating across departments and supporting regional account owners while maintaining clear responsibility for assigned relationships.

Technical & Industry Expertise:

•Strong understanding of B2B marketing strategy, strategic account management, supplier-funded marketing programs, and commercial partnership development.

•Knowledge of luxury travel distribution, hotel partnerships, tourism boards, destination marketing, and the Travel Advisor marketplace.

•Ability to evaluate supplier objectives, booking patterns, campaign opportunities, and marketing investments through both strategic and commercial perspectives.

•Experience developing marketing proposals, presentations, campaign recommendations, tactic selections, and supporting contractual documentation.

•Understanding of co-op marketing revenue management, forecasting, pipeline tracking, campaign performance reporting, and financial reconciliation.

•Knowledge of advisor-facing marketing channels, including email, digital advertising, websites, booking platforms, social media, webinars, and editorial content.

•Proficiency with Canva, Microsoft 365, Smartsheet, WordPress, and other relevant marketing, reporting, and collaboration tools.

•Strong analytical skills with the ability to interpret booking and production data, marketing performance indicators, supplier feedback, and commercial trends.

•Ability to translate complex marketing opportunities into clear, compelling supplier recommendations and practical internal execution plans.

Leadership & Professional Skills:

•Exceptional relationship-building skills with the ability to establish trust, credibility, and long-term partnerships with suppliers, tourism boards, and internal stakeholders.

•Strong commercial mindset with the ability to balance partner needs, revenue objectives, marketing effectiveness, and organizational priorities.

•Excellent written and verbal communication, presentation, negotiation, and influencing skills.

•Strategic thinker with the ability to connect supplier marketing opportunities to broader business objectives and measurable commercial value.

•Highly organized and detail-oriented, with strong project management, time management, and follow-through capabilities.

•Demonstrated ability to manage multiple suppliers, destinations, campaigns, priorities, and deadlines simultaneously.

•Strong financial and analytical judgment with the ability to maintain accurate forecasts, evaluate opportunities, and recognize potential risks.

•Collaborative and proactive working style, with sound judgment regarding when to lead supplier strategy and when to support established regional account owners.

•Ability to influence outcomes across departments without relying on formal reporting authority.

•Self-directed and comfortable taking ownership of assigned responsibilities while maintaining transparency and alignment with leadership.

•Creative, resourceful, and solutions-oriented, with a willingness to challenge assumptions and identify innovative opportunities.

•Adaptable and comfortable navigating evolving supplier needs, market conditions, organizational priorities, and campaign requirements.

•Commitment to organizational health, clarity, trust, accountability, continuous improvement, and shared success.

•Willingness and ability to travel as business needs require.

Employment Terms & Benefits:

•Hours: Full-time, salaried position with flexibility to meet business needs.

•Office: Remote (USA).

•Pay Rate: Competitive compensation based on experience.

•Comprehensive benefits package: Including medical, dental, vision, 401(k) with company match, PTO, paid holidays, and exclusive travel industry perks.

Physical Requirements:

•Ability to perform essential job functions while working at a computer for extended periods.

•Ability to communicate effectively through virtual meetings, telephone, and digital collaboration platforms.

•Ability to travel as business needs require.

At Classic Vacations, we’re more than a travel company—we’re dream makers. Our team is passionate, driven, and committed to delivering world-class service while fostering a culture of collaboration, innovation, and excellence.

By joining us, you’ll be part of a company that values its people, prioritizes work-life balance, and provides opportunities for personal and professional growth. Together, we’ll redefine luxury travel experiences and make lasting impacts on clients’ lives.

Entrepreneurial Mindset and Adaptability

In our entrepreneurial and collaborative environment, every team member is encouraged to contribute to the ongoing improvement and success of the organization. While each role has specific responsibilities, we embrace flexibility, and salaried employees may engage in tasks beyond the traditional job scope when these opportunities arise. This approach fosters professional growth, allowing individuals to expand their skills, take on new challenges, and build strong cross-departmental relationships. Aligned with our commitment to mutual success, team innovation, and shared accountability, we believe that empowering every employee to actively participate in organizational growth enhances both individual development and our ability to serve our customers and community.

Classic Vacations’ Commitment to Diversity & Inclusion

Classic Vacations is an Equal Opportunity Employer. We are dedicated to fostering an inclusive workplace where every team member is valued, respected, and supported, regardless of background. We are committed to a culture that celebrates diversity and empowers all employees to reach their full potential.

Affirmative Action Statement

It is the policy of Classic Vacations to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay, and all other conditions and terms of employment. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

For more information, please contact Classic Vacations Human Resources @ questions@classicvacations.com