Brand Strategist in Farmingdale, New Jersey at NutraStar Inc

Brand Strategist
Schedule: Mon-Thurs: 8:30 am – 4:30 pm, Fri: 8 am – 2 pm
Pay rate: $95,000 - $115,000
Type: Full Time On-site
Location: Farmingdale, NJ (Fulltime)

Company Overview
NutraStar is a fast-growing contract manufacturer specializing in the formulation and production of high-quality nutraceuticals. With more than 300 employees and a reputation built on customer service, precision, quality, and innovation, we serve some of the most respected brands in the health and wellness industry. Our continued investment in people, technology, and infrastructure drives our rapid growth and positions us as a leader in our field.

Position Description
The Brand Strategist will lead the development and execution of strategic, sales-driven marketing initiatives designed to generate pipelines and strengthen market positioning.
This role is responsible for planning and executing 6–12-month forward-looking campaigns that directly support revenue growth, with a strong emphasis on B2B lead generation, trade shows, outbound marketing, and digital engagement. You will act as a key partner to the sales team, ensuring marketing efforts translate into tangible business opportunities.

Key Responsibilities
• Build and execute continuous 6-to-12-month marketing strategies focused on pipeline generation and revenue impact
• Develop integrated B2B campaigns that support outbound sales efforts and inbound lead generation
• Plan and manage marketing initiatives around trade shows, key business cycles, and strategic growth periods
• Partner closely with sales to align targeting, messaging, and follow-up strategies
• Create and execute campaigns aimed at expanding into new and international markets
• Own and manage company social media accounts (primarily LinkedIn) with a focus on engagement and lead generation
• Develop clear, compelling messaging that supports sales conversations and differentiates the brand
• Support outbound efforts with campaign-driven touchpoints (email, content, social, event follow-ups)
• Track, analyze, and optimize campaign performance based on lead quality, conversion, and ROI
• Ensure consistent brand positioning across all customer-facing channels
Deliverable Categories
1. Revenue & Pipeline Strategy
o 6–12-month campaign roadmap aligned to sales goals
o Target account and audience strategies
o Lead generation and conversion plans

2. Campaign Execution
o Multi-channel campaign plans (email, social, events, outbound support)
o Messaging frameworks tailored to buyer personas
o Sales enablement campaign assets

3. Trade Show & Event Strategy
o Annual event calendar aligned to growth targets
o Pre-event outreach and appointment-setting campaigns
o Post-event follow-up and pipeline conversion strategies

4. Digital & Social Media
o Monthly content calendars with engagement and lead focus
o LinkedIn growth and outbound support strategy
o Performance tracking and optimization

5. Market Expansion (Domestic & International)
o Market targeting strategies
o Campaign localization and positioning
o Competitive insights and opportunity identification

6. Performance & Reporting
o Lead generation and pipeline contribution reporting
o Campaign ROI analysis
o Continuous optimization recommendations
Qualifications Required
• 3–5 years of experience in brand strategy, marketing, or B2B marketing
• Proven track record of building campaigns that generate leads and support sales growth
• Strong understanding of B2B sales cycles and how marketing drives pipeline
• Experience planning campaigns around trade shows, events, and outbound initiatives
• Ability to think strategically and execute with urgency in a fast-paced environment
• Strong communication, organization, and project management skills
• Experience managing social media accounts in a business setting
• Ability to work on-site full-time in Farmingdale, NJ
Preferred
• Experience working in a sales-driven or high-growth environment
• Familiarity with CRM systems and marketing automation tools
• Strong analytical mindset with experience measuring marketing impact on pipeline
• Experience collaborating closely with sales teams to drive revenue outcomes
Why Join NutraStar?
As a growing leader in the nutraceutical industry, NutraStar offers the opportunity to contribute to high-impact quality initiatives while working in a collaborative and safety-focused environment. You’ll play a vital role in ensuring product quality for customers worldwide. NutraStar is an equal opportunity employer. Employment at our Company is based solely on job-related qualifications