Sr. Digital Marketing Strategist & Paid Media at BubbleUp LLC – The Woodlands, Texas

BubbleUp is a full-service digital agency delivering web design, custom development,eCommerce, UX/UI, digital marketing, and creative solutions for brands ranging from smallbusinesses to global names like Live Nation, Lodge Manufacturing, and Margaritaville. Wecombine strategic thinking, innovative design, and technical excellence to help clients grow. We are looking for a Senior Digital Marketing Strategist & Paid Media Manager who can lead digital strategy, manage high-performance paid media campaigns, and collaborate closely with clients and internal teams to deliver measurable growth.

Role Overview

The Senior Digital Marketing Strategist & Paid Media Manager is responsible for buildingand executing multi-channel digital marketing strategies that drive measurable results. This role combines strategic leadership, data-driven decision making, and hands-on campaign execution across paid search, paid social, display, and performance media. You will work directly with clients and cross-functional teams (design, dev, content, UX, analytics) to deliver integrated digital marketing programs that improve acquisition, retention, and ROI. This role is ideal for someone who thrives in an agency environment, can manage multipleclients, and understands how to translate data into actionable marketing insights.

Key Responsibilities

Strategic Leadership

1. Develop holistic digital marketing strategies aligned with client business goals, budget,and KPIs.
2. Conduct market analysis, audience segmentation, competitive analysis, andperformance forecasting.
3. Lead client presentations and serve as the strategic point of contact for accounts.
4. Collaborate with creative, content, and development teams to ensure campaigns alignwith brand and user experience best practices.

Paid Media Management

1. Manage, optimize, and scale paid campaigns across Google Ads (Search, Display,Video /YouTube), Meta, LinkedIn, TikTok, programmatic, and retargeting.
2. Build campaign structures, set bid strategies, develop creative briefs, and oversee adcopy and asset creation.
3. Monitor performance daily and adjust budgets, bids, audiences, and creative tomaximize ROI.

Data, Analytics & Reporting

1. Set up and manage tracking through GA4, GTM, pixels, and third-party tools.
2. Build dashboards and reports that clearly communicate results and insights.
3. Analyze funnel behavior, attribution paths, conversion quality, and performance trends.
4. Provide proactive recommendations that improve ROI, CAC, ROAS, engagement, andLTV.

Client & Project Management

1. Manage multiple accounts and timelines, ensuring deliverables are completed accuratelyand on time.
2. Conduct monthly and quarterly business reviews with clients.
3. Work closely with account managers to support scope, budgets, and strategic planning.

Collaboration & Internal Leadership

1. Mentor junior team members and support training in paid media best practices.
2. Stay current with digital trends, algorithm updates, and platform innovations.
3. Contribute to agency thought leadership, case studies, and new business opportunitieswhen needed.

Required Qualifications

1. 5+ years of experience in digital marketing with a focus on paid media management.
2. Proven track record of managing and optimizing campaigns across Google Ads andmajor social platforms.
3. Deep understanding of performance metrics (CTR, CPC, CPA, ROAS, conversion rate,etc.).
4. Strong analytical skills with experience using GA4, GTM, Looker Studio, or similar tools.
5. Ability to translate data into insights and insights into strategy.
6. Experience in an agency environment strongly preferred.
7. Excellent communication and client-facing skills.
8. Strong project management skills and the ability to manage multiple campaigns simultaneously.