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Senior Growth & Product Marketing Manager at Kixie – Santa Monica, California

Kixie
Santa Monica, California, 90401, United States
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About This Position

Senior Growth & Product Marketing Manager

About Kixie

Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.

CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.

Today, we power:

  • Speed-to-Lead (engage instantly at peak intent)
  • Speed-to-Conversation (maximize real connects)

Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.

This role sits at the center of that transition.

The Role

This is a hybrid role across:

  • Product marketing
  • Lifecycle/retention
  • Website & funnel conversion
  • AI-driven growth
You will own how Kixie:
  • Turns product into pipeline
  • Turns usage into expansion
  • Turns signals into conversion

This is a hands-on, execution-heavy role, not a strategy-only PMM position.

What you will own

Product → Revenue (GTM & Positioning)

  • Define and evolve Kixie’s narrative:
    • Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
  • Translate product capabilities into clear, measurable business outcomes
  • Own GTM for:
    • Feature launches
    • AI capabilities
    • Packaging updates
  • Build playbooks that Sales and CS actually use

Lifecycle & Expansion

  • Own onboarding → activation → adoption → expansion
  • Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
  • Partner with Sales and CS to drive:
    • Feature adoption
    • Expansion revenue
  • Improve:
    • Activation rate
    • Time-to-value
    • Net revenue retention

Website & Funnel Conversion

  • Own the website as a conversion engine
  • Continuously test:
    • Messaging
    • Structure
    • Offers
    • Demo flows
  • Improve:
    • Demo conversion rates
    • Trial activation
    • Inbound → outbound assist flows

AI-Native Growth & Experimentation

  • Use AI to:
    • Generate and test messaging at scale
    • Analyze conversation + CRM data for insights
    • Build lightweight workflows and agents
  • Run a continuous experimentation loop:
    • Hypothesis → test → learn → deploy
  • Increase experiment velocity across funnel stages

Voice of Customer → Product Loop

  • Own VOC system across:
    • Calls
    • CRM data
    • Customer interviews
  • Translate insights into:
    • Messaging improvements
    • GTM changes
    • Product feedback
  • Work directly with Product on revenue-impacting decisions
What Were Looking For
  • 5–8 years in B2B SaaS across product marketing, growth, or lifecycle
  • Proven impact on:
    • Activation
    • Conversion
    • Expansion (not just lead generation)
  • Strong product intuition — understands how features drive behavior
  • Highly data-driven — measures outcomes, not activity
  • Hands-on operator — ships, tests, iterates quickly
  • AI-native — actively uses AI to increase output and insight velocity
What This Role Is Not
  • Not a brand/content role
  • Not a campaign manager
  • Not a slide-driven PMM role

This is a revenue operator role embedded in marketing.

Success Metrics
  • Activation rate (trial → meaningful usage)
  • Time-to-first-conversation
  • Feature adoption
  • Expansion revenue / NRR
  • Website conversion rates
  • Experiment velocity

Job Location

Santa Monica, California, 90401, United States

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