Paid Media Manager in Chicago, Illinois at Health Insurance Alliance LLC

Position: Paid Media Manager

Status: Hybrid, Full Time

Location: Chicago,IL

Dress code: Business Casual, Casual Fridays

Company: Fuego Leads

Fuego Leads is a national leader in technology-driven health insurance acquisition and enrollment. Since launching in 2019, we have built a strong presence in the individual health coverage market and continue to expand in Medicare.

Our platform supports the full customer acquisition lifecycle, from lead generation and routing to agent enablement and call center operations. We operate in a highly regulated, performance-driven environment where speed, execution, and smart decision-making matter. The systems we build support high-volume lead flow, complex integrations, and real-time decision-making across marketing, data, and contact center teams.

As we continue to grow, we are investing in the people and infrastructure needed to scale efficiently, improve performance, and test new opportunities. This role is an important part of that effort.

As our Paid Media Manager, you will report directly to the Senior Marketing Manager and play a hands-on role in campaign execution, performance analysis, creative testing, and channel expansion. You will manage the Performance Marketing to own day-to-day strategy, execution, and optimization across Meta, TikTok, Google Demand Gen, and programmatic display/video via DSP. This is a hands-on-keyboard role for someone who lives inside ad platforms — building campaigns, managing budgets, iterating on creative, and pushing CPLs and CACs down while scaling volume. You'll work directly with our CEO and senior marketing leadership, our creative team, our technology team, and our compliance function to launch and optimize campaigns that drive qualified consumer demand in a regulated category.

This role is built for someone who has run paid media budgets in-house — not as an account manager at an agency. We need someone who has felt the weight of P&L accountability, who has been the one to call a campaign winner or killer on a Friday afternoon, and who understands what it means to own performance end-to-end rather than report on it.

Channel Ownership & Execution

• Own end-to-end management of paid digital channels, including Meta, YouTube, TikTok, Google Display, and native platforms such as Taboola and Outbrain

• Build, launch, and manage campaigns across full-funnel objectives — from awareness and consideration through conversion and retention

• Develop channel-specific strategies tailored to platform behavior, audience intent, and creative format best practices

• Stay current on platform updates, beta features, and emerging ad formats, and proactively bring new opportunities to the team

Performance Management & Optimization

• Continuously monitor and analyze performance data, including CPC, CPL, ROAS, conversion rates, and incrementality, to identify opportunities and anomalies

• Own campaign optimization cycles — adjusting bids, budgets, audience targeting, creative rotations, and placements based on data-driven insights

• Build and maintain dashboards and reporting cadences that surface meaningful trends, not just vanity metrics

• Conduct A/B and multivariate tests across audiences, creatives, copy, and landing pages; document learnings and apply them systematically

Budget & Channel Mix Management

• Manage daily pacing and budget allocation across channels to maximize return and hit monthly spend and efficiency targets

• Recommend shifts in channel mix based on performance signals, seasonality, and broader business priorities

• Partner with finance and leadership to forecast spend, model scenarios, and report on pacing vs. plan

• Identify and test new platforms, audiences, and media formats to diversify acquisition sources and reduce dependency on any single channel

Cross-Functional Collaboration

• Partner with the creative team to brief, evaluate, and iterate on ad creative — providing performance feedback and clear direction on what to test next

• Collaborate with analytics and data engineering to ensure proper tracking, attribution, and measurement across all channels (including Conversions API and pixel health)

• Work with compliance to ensure all ad content and targeting meet regulatory requirements, particularly in highly regulated verticals

• Contribute to cross-channel strategy discussions and share insights that inform organic, email, and other growth initiatives

What you bring to the table

• You have 4-7 years of progressive hands-on performance marketing experience, with demonstrated experience in Meta Ads Manager and at least one of: programmatic, YouTube, or TikTok

• Experience managing direct-response lead generation campaigns, ideally in a high-volume environment

• Strong analytical skills and experience using spreadsheets, reporting tools, and internal data to evaluate performance

• Experience using Google Analytics

• Experience with pixel implementation, Conversions API, UTMs, and platform-to-backend measurement workflows

• Strong creative judgment and ability to turn performance data into clear testing direction

• Comfortable working in regulated or compliance-sensitive environments

• Ability to prioritize quickly, work independently, and communicate clearly in a lean team

• Experience in lead generation, insurance, healthcare, or other regulated industries is a plus.

• Familiarity with CMS/compliance requirements for digital advertising is a plus.

• Exposure to programmatic platforms and audience data management (DSPs, DMPs) is a plus.

• Background working in a startup or high-growth environment where resources are lean and speed matters is a plus.

Location & Hours

• This is a Hybrid position in Chicago, IL

• Hours of operation: 9 AM- 6 PM (EST) Monday - Friday

• Our Range: $95,000- $110,000 USD annually

Benefits

• Competitive Compensation + Performance Incentives

• PTO accrues per calendar year, after 3 month Probationary Period

• Company Health, Dental, Vision Insurance after 3 month Probationary Period (Optional)

• 401 K + Matching Program after 3 month Probationary Period (Optional)

• Great Career development opportunities

• Bi-Annual Company Events

The Interview Process

Round 1: 30 minute Phone screen with HR

Round 2: 45 minute Video Interview with selected Hiring Managers

Round 3: 1 hour Video Interview with Leadership

> Conduct references and background check

> Offer

How We Hire

Fuego Leads is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Fuego Leads will not be responding to any personal messages regarding this role or other opportunities.

Fuego Leads is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Fuego Leads is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email us.