Digital Marketing Manager at ELLKAY, LLC – Elmwood Park, New Jersey

ELLKAY is a nationwide leader in healthcare connectivity, providing innovative, customizable solutions and unparalleled services for over a decade. We empower diagnostic laboratories, PM/EMR vendors, ACO and HIE companies, hospitals, and other healthcare organizations with cutting-edge technologies and solutions that improve their bottom lines.

Our 'Client-first' focus has made ELLKAY one of the most respected healthcare IT companies in the nation. We value our clients and believe that strong relationships are the foundation for a strong company, and we're dedicated to providing connectivity to the healthcare industry.

Company Culture: We deal with medical data and we take our work very seriously, but not ourselves. If you’re a smart, hard-working, dedicated individual who thrives in a laidback, friendly work environment, ELLKAY may be the place for you. We’re committed to attracting good people who are passionate about the work they do.

ELLKAY was founded over a decade ago on the values of innovation, efficiency, and service created in a collaborative work culture. As we have grown, we are proud to still possess the same energy and passion for what we do. We strive to provide exceptional customer experiences to our clients, which begins with first employing amazing people. ELLKAY is proud to maintain a high-quality, innovative, and diverse workforce.

Job Description

We’re seeking a strategic, data-savvy Digital Marketing Manager who brings creativity and curiosity to everything they do. This role will own digital strategy across web, search, and paid channels - helping us elevate the brand, improve user experience, and drive measurable results. You’ll collaborate closely with Marketing Communications to bring campaigns to life across digital touchpoints, optimize SEO performance, manage PPC efforts, and ensure our website is always evolving to meet audience needs.

Essential Duties & Responsibilities:

Website Management

• Oversee website performance, UX/UI, and CRO (conversion rate optimization).
• Coordinate with developers/designers to implement updates and ensure mobile/SEO friendliness.
• Use CMS tool to manage content and structure.
• Monitor website analytics and optimize for engagement.

Digital Demand Generation

• Develop and execute multichannel campaigns to drive lead generation and revenue.
• Nurture leads through email marketing, retargeting, and marketing automation platforms.
• Align with sales teams to create lead scoring and MQL frameworks.

• Report and provide insights to support decision-making and strategic planning for the marketing, events, and sales teams.

• Run account-based marketing (ABM) campaigns.

SEO (Search Engine Optimization)

• Conduct keyword research and on-page/off-page SEO strategies.
• Monitor and improve organic search rankings using tools like Ahrefs, SEMrush, or Moz.
• Optimize content and metadata across web pages and blogs.
• Implement technical SEO fixes (e.g., site speed, mobile usability, schema markup).

Google Ads / Paid Search

• Plan and manage Google Ads campaigns.
• Set up proper tracking (conversion pixels, UTMs, etc.).
• Analyze performance data (CTR, CPC, ROAS) and optimize campaigns.
• Manage budgets and adjust bids/keywords based on performance goals.

Analytics & Reporting

• Google Analytics
• Develop metrics to evaluate marketing efficiency and productivity.
• Use Salesforce Account Engagement and tech stack tools to report on KPIs.
• Track CAC, CPL, ROI, and funnel performance across all digital channels.
• Provide regular performance updates and campaign insights to leadership,
• Leverage predictive intent models to analyze consumer behavior and execute targeted digital marketing strategies that anticipate user needs and drive conversion.

Qualifications:

• 5+ years of digital marketing experience, preferably in B2B or healthcare/tech industries
• Proven experience managing websites (Webflow, HubSpot, or similar CMS)
• Strong understanding of SEO and PPC best practices and tools (e.g., Google Analytics, Google Ads, SEMrush, Moz)
• Data-driven mindset with the ability to translate metrics into actionable insights
• Familiarity with UX/UI principles and web optimization strategies
• Excellent project management and cross-functional collaboration skills
• Strong writing and communication skills
• Experience working with external agencies or vendors a plus

Benefits:

ELLKAY offers a comprehensive and competitive benefit package that starts day one!

Including:

• A Competitive salary
• 401k w/ matching – once eligibility is met
• Work/life balance
• Paid Volunteer Program
• Flexible working hours
• Unlimited PTO
• Remote work options
• Employee Discounts
• Parental Leave

Our awesome culture includes:

• Working with talented, collaborative, and friendly people who love what they do
• Professional growth within
• Innovation environment
• On site in HQ Free daily lunches

Additional information

At ELLKAY, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work. We recognize the significance of fostering connections, collaboration, and creativity within our office culture and its positive impact on our business. Our philosophy of operating as a hybrid workplace underscores our dedication to enabling employees to tailor work-life balance to their individual preferences. For those who do not live within 40 miles of one of our offices, we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles, we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets.

For more information on our company, visit www.ELLKAY.com.

ELLKAY LLC is a Smoke-Free Workplace.

ELLKAY, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.