Outside Sales Representative in New Britain, Connecticut at Connecticut Carpentry Group LLC

With over 40 years in business, we know a thing or two about selling ourselves—but we'd rather let our people, our craftsmanship, and our reputation do the talking.

For more than four decades, Connecticut Carpentry Group has delivered superior craftsmanship that meets real needs and transforms everyday spaces. Our commitment to quality, innovation, and precision drives everything we do, from concept to completion. We take pride in creating purposeful solutions that stand the test of time while making a lasting, positive impact for our customers, partners, and employees.

If you're looking to join a team that values craftsmanship, collaboration, and continuous growth, we'd love to hear from you.

Position Summary

The Outside Sales Representative is responsible for generating new business and growing long-term relationships with residential and commercial customers throughout Connecticut and surrounding markets. This position is primarily field-based, spending the majority of each week meeting with prospective and existing customers.

The primary focus will be:

• Closet companies
• Bath and kitchen showrooms
• Remodeling companies
• Cabinet dealers
• Interior designers
• Contractors
• Builders

The representative will promote The Edge's and Connecticut Carpentry Group’s capabilities in:

• Custom closets
• Vanity tops
• Countertops (Quartz, Granite, Solid Surface, etc.)
• Millwork
• Specialty fabrication
• Additional interior finishing products

The goal is to become a trusted resource for customers while consistently creating new opportunities and increasing revenue.

Primary Responsibilities

Business Development (70%)

• Prospect new customers daily
• Schedule and conduct in-person sales meetings
• Visit existing customers on a regular schedule
• Introduce The Edge's products and capabilities
• Deliver brochures, samples, and marketing materials
• Identify upcoming projects before bid stage
• Develop relationships with decision makers
• Generate qualified sales opportunities
• Attend networking events and industry functions
• Maintain an organized sales territory
• Setup and host lunch and learns, as well as shop tours

Customer Relationship Management (20%)

• Build long-term customer relationships
• Conduct routine customer check-ins
• Resolve customer concerns quickly
• Coordinate introductions between customers and estimating/project management
• Follow up on completed jobs
• Request referrals and testimonials
• Keep CRM updated with customer activity

Sales Support (10%)

• Work with estimating to prepare pricing
• Assist with project handoffs
• Gather project information and drawings
• Coordinate sample deliveries
• Help identify production opportunities
• Monitor customer satisfaction

Target Customers

Primary Markets

• Custom Closet Companies
• Bath Showrooms
• Kitchen & Bath Dealers
• Interior Designers
• Remodeling Contractors

Secondary Markets

• General Contractors
• Home Builders
• Property Management Companies
• Multi-Family Developers
• Architects
• Commercial Millwork Contractors

Products Sold

Closets

• Closet systems
• Shelving
• Custom storage
• Accessories
• Closet components

Bath

• Vanity tops
• Floating vanities
• Decorative panels
• Bath cabinetry support
• Shower Pans
• Wet walls

Countertops

• Quartz
• Granite
• Solid Surface
• Laminate
• Specialty surfaces

Additional Products

• Reception desks
• Wall panels
• Commercial millwork
• Custom fabrication
• Architectural components

Weekly Expectations

Customer Visits

• 20–25 face-to-face meetings

Prospecting

• 50+ outbound calls or emails

New Accounts

• 5–10 qualified opportunities each week

Follow-ups

• All active quotes followed up within 5 business days

CRM

• Daily updates on customer activity

Success Metrics (KPIs)

Sales Activity

• Customer visits completed
• New accounts opened
• Meetings scheduled
• Quotes generated
• Quote follow-up percentage

Revenue

• Monthly sales
• Gross profit
• New customer revenue
• Existing customer growth
• Annual sales goals

Customer Service

• Response time
• Customer retention
• Repeat business
• Customer satisfaction

Required Qualifications

• 3+ years of outside sales experience (building products or construction preferred)
• Strong communication and relationship-building skills
• Ability to travel throughout Connecticut and neighboring states
• Self-motivated and organized
• Comfortable using CRM software
• Valid driver's license with reliable transportation
• Ability to read plans and understand construction terminology is preferred

Preferred Experience

Experience selling one or more of the following:

• Cabinets
• Countertops
• Millwork
• Closets
• Interior finishes
• Building materials
• Commercial interiors
• Construction services

Skills

• Relationship building
• Prospecting
• Territory management
• Negotiation
• Presentation skills
• Time management
• CRM management
• Problem solving
• Customer service

Territory

The representative will primarily serve:

• Connecticut
• Central Massachusetts
• Rhode Island
• Select areas of New York (as assigned)

Travel is expected 4–5 days per week, with most work performed in the field.

Ideal Candidate

The ideal candidate enjoys meeting new people, thrives in a customer-facing environment, and is motivated by developing business through strong relationships. They are comfortable managing a sales territory independently, identifying new opportunities, and serving as the face of The Edge and Connecticut Carpentry Group in the marketplace.

Growth Opportunities

This role offers opportunities to expand into:

• Senior Outside Sales Representative
• Territory Sales Manager
• Regional Sales Manager
• Strategic Accounts Manager
• Business Development Manager

As The Edge and Connecticut Carpentry Group grow, this position can evolve into leading larger territories, mentoring additional sales representatives, and managing key customer relationships while continuing to drive revenue growth.