Senior Marketing Specialist in Abbeyville, Colorado at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Specialist based in United States.

As a Senior Marketing Specialist, you will play a hands-on role in building and scaling email and lifecycle marketing programs that engage members throughout their customer journey.
You will own automated and promotional campaigns, using segmentation, personalization, and testing to improve engagement and business performance.
The role brings together lifecycle, product, promotional, and data-driven marketing in a highly visible position.
You will have the autonomy to identify opportunities, challenge existing approaches, and optimize campaigns based on measurable results.
Working closely with sales, operations, product, and other teams, you will help create a seamless and relevant member experience.
You will also leverage modern AI tools to accelerate content creation, audience analysis, campaign optimization, and marketing decision-making.

• Create, build, launch, and continuously optimize automated and promotional email campaigns using Marketo or comparable marketing automation platforms and content management systems.
• Own member lifecycle journeys from onboarding and engagement through retention and re-engagement, ensuring communications are relevant at each stage.
• Translate product launches, new features, and travel-related offers into compelling member communications that drive engagement and action.
• Execute high-volume promotional campaigns within tight deadlines while maintaining strong standards for accuracy, quality, and brand consistency.
• Develop and apply audience segmentation strategies based on member preferences, demographics, behaviors, and engagement patterns.
• Build and optimize marketing automation workflows to streamline campaign execution, reduce manual processes, and improve operational efficiency.
• Monitor campaign performance, analyze results, identify trends, and translate insights into actionable optimization opportunities.
• Design and implement testing strategies across messaging, audiences, content, timing, and other campaign variables to improve performance.
• Proactively identify underperforming campaigns and implement improvements without waiting for direction.
• Partner with sales, operations, product, and other cross-functional teams to align marketing initiatives and maintain a seamless customer journey.
• Use AI-powered tools and emerging marketing technologies to improve content development, audience analysis, campaign execution, and optimization.
• Stay current with email marketing, lifecycle marketing, automation, personalization, analytics, and broader industry best practices.
• Contribute strategic ideas and recommendations that improve the effectiveness and scalability of the overall marketing program.

• At least 5 years of professional marketing experience with a strong understanding of marketing best practices, trends, and performance-driven strategies.
• Deep, hands-on expertise in email marketing, which is a core focus of this position.
• Experience across lifecycle marketing, product marketing, promotional marketing, or several related disciplines.
• Approximately 2–5 years of experience using Marketo or a comparable marketing automation platform is strongly preferred.
• B2C marketing experience is preferred; relevant B2B experience may also be valuable.
• Strong analytical skills and a demonstrated ability to use performance data to guide marketing decisions and optimization.
• Excellent written and verbal communication skills, with the ability to create engaging, persuasive, and audience-appropriate email content.
• Proven ability to collaborate effectively with cross-functional teams and build strong working relationships.
• Comfortable operating in a fast-paced, high-volume environment with frequent deadlines and quick campaign turnaround requirements.
• Proactive, self-motivated approach with strong ownership, leadership qualities, initiative, and a results-oriented mindset.
• Strong understanding of segmentation, personalization, A/B testing, marketing automation, campaign analytics, and customer lifecycle strategy.
• Comfortable adopting AI-enabled marketing tools and using technology to improve speed, efficiency, content quality, and decision-making.
• Experience in the travel or cruise industry is a plus but not required.
• Candidates located on the West Coast are particularly encouraged to apply.

• Unlimited paid time off.
• Exclusive employee travel rates.
• Travel discounts through company travel programs.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k) retirement plan with company participation.
• Opportunity to work on high-impact lifecycle and email marketing programs with measurable business outcomes.
• Exposure to product, promotional, customer lifecycle, and AI-enabled marketing initiatives.
• Collaborative environment with opportunities to work closely with sales, operations, product, and other cross-functional teams.
• Opportunity to influence marketing strategy and introduce data-driven improvements across member communications.