Senior Head of Marketing in Palmetto, Florida at Life Surge

Serve as a senior enterprise leader, not simply a department head.

• Operate in close alignment with the Chief Growth Officer to translate enterprise growth priorities into clear marketing strategy, execution plans, performance targets, and operating rhythms.

• Partner with the CEO, COO, CFO, CRO, legal, compliance, product, sales, events, programming, education, and customer experience leaders to ensure marketing strategy is fully integrated with business priorities.

• Translate marketing performance into executive-level insights, financial implications, and strategic recommendations.

• Help leadership make better decisions around growth investments, channel mix, audience development, product launches, media strategy, and brand risk.

• Participate in executive meetings with clear reporting, thoughtful analysis, and strong business judgment.

• Balance growth ambition with financial discipline, operational readiness, brand protection, and compliance awareness.

• Communicate clearly and confidently with executive leadership, ownership, agencies, and internal teams.

Key Success Measures

Success in this role will be measured by the leader’s ability to improve both near-term performance and long-term marketing capability.

1. Ticket sales, lead generation, enrollment, and revenue contribution.

1. ROAS, CAC, CPA, conversion rates, funnel efficiency, and contribution margin.

1. Database activation, reactivation, segmentation, and monetization.

1. Paid media performance and channel diversification.

1. Creative testing velocity and campaign learning cycles.

1. Brand sentiment, reputation strength, review performance, and ORM visibility.

1. Social audience growth, engagement, reach, and content performance.

1. Executive reporting quality and decision-useful marketing analytics.

1. Successful execution of the marketing acceleration plan.

1. Development of a credible owned media and media division roadmap.

1. Team capability, agency accountability, and marketing operating discipline.

Ideal Candidate Profile

The ideal candidate is a performance marketing leader who has successfully scaled direct response, paid media, or event-driven marketing models, but who also understands that long-term growth requires brand trust, reputation strength, audience ownership, and content authority.

This person should be:

• Highly analytical and fluent in marketing math.

• Strong in paid media, funnel economics, attribution, testing, and revenue accountability.

• Comfortable leading through ambiguity, urgency, and organizational growth.

• Experienced in brand positioning, social strategy, content development, and reputation management.

• Capable of building teams, managing agencies, and installing operating systems.

• Strong enough strategically to sit at the executive table, but practical enough to inspect campaign performance and execution details.

• Commercially minded, financially disciplined, and deeply accountable for business outcomes.

• Credible with founders, CEOs, CFOs, sales leaders, creative teams, agencies, and technical operators.

• Able to balance bold growth with compliance, brand protection, and reputational wisdom.

Required Experience

• 12+ years of progressive marketing leadership experience in a senior leadership role.

• Significant experience leading performance marketing, paid media, demand generation, direct response, or revenue marketing.

• Proven track record managing meaningful marketing budgets and delivering measurable business growth.

• Experience leading cross-functional marketing teams and external agencies.

• Strong understanding of paid social, paid search, YouTube, landing pages, funnels, CRM/database marketing, email, analytics, and conversion optimization.

• Experience with brand marketing, creative strategy, messaging, social media, content, and reputation management.

• Ability to build executive dashboards, marketing scorecards, forecasts, and performance reports.

• Experience working in a fast-growth, entrepreneurial, event-driven, education, media, consumer, financial education, or direct-to-consumer business preferred.

• Experience building or scaling owned media, content platforms, podcasting, video, newsletters, or audience-based businesses strongly preferred.

Preferred Experience

• Experience in live events, education, publishing, media, financial education, online learning, coaching, or seminar-based sales models.

• Experience managing marketing in a regulated, reputation-sensitive, or compliance-conscious environment.

• Experience building an owned media ecosystem or media division.

• Experience leading marketing during a growth acceleration, transformation, restructuring, or rapid-scaling phase.

• Experience partnering closely with sales organizations and revenue teams.

• Experience building internal capabilities while also managing agency partners.

Leadership Competencies

1. Performance-Driven

1. Uses data, testing, financial discipline, and clear KPIs to drive measurable growth.

1. Brand-Aware

1. Understands that conversion matters, but trust, credibility, reputation, and message discipline compound over time.

1. Builder Mindset

1. Can build systems, teams, processes, dashboards, and capabilities where they do not yet exist.

1. Executive Presence

1. Can communicate clearly with senior leadership, ownership, board-level stakeholders, agencies, and cross-functional teams.

1. Strategic and Tactical

1. Can set the vision, build the plan, and inspect the details.

1. High Accountability

1. Owns outcomes, not activity. Brings solutions, not explanations.

1. Mission-Aligned

1. Understands the importance of aligning marketing strategy with the company’s mission, values, customer promise, and long-term reputation.

Role Mandate

The mandate for this role is clear:

Accelerate marketing performance. Strengthen the brand. Improve reputation and public trust. Build audience ownership. Create a scalable marketing operating system. And ultimately develop a media division that becomes a strategic growth engine for the company.

This is not a maintenance marketing role. It is a senior growth, brand, reputation, and media-building leadership role for a company seeking to move from campaign-driven marketing to a more durable, integrated, audience-powered growth model.

Job Benefits:

• Health, Dental, Vision, Life, Holiday, and Paid Time Off.
• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
• High-level performers, disciplined, and self-motivated people will do very well in this environment.

Life Surge/SurgeU is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.