Senior Director of Commercial Operations in Burlington, Massachusetts at Viken Detection

SUMMARY OF POSITION

The Senior Director of Commercial Operations leads business development, market expansion, and commercial strategy across key product lines. This role is responsible for driving go-to-market execution, optimizing sales and marketing performance, and identifying new growth opportunities, including expansion into non-core markets and emerging applications.

ROLES AND RESPONSIBILITIES

• Lead business development and market expansion initiatives, including new applications and industries
• Define and execute go-to-market strategies (pricing, segmentation, channels, positioning)
• Develop and manage channel strategy, including distributors, partners, and direct sales
• Establish and grow e-commerce/direct sales capabilities
• Oversee sales operations, including CRM, pipeline reporting, forecasting, and performance metrics
• Drive marketing strategy and execution across digital channels, campaigns, and industry events
• Manage brand positioning and marketing collateral, ensuring consistency and effectiveness
• Partner with Product Management and Engineering to align product strategy with market needs
• Build and maintain relationships with key customers, partners, and industry stakeholders
• Develop budgets and track performance against revenue and growth targets
• Lead and manage internal staff and external vendors/agencies

• Bachelor’s degree required; MBA preferred
• 12–15+ years of experience in commercial, business development, or sales/marketing roles
• 5–8+ years of leadership experience
• Proven success in go-to-market strategy, market expansion, and revenue growth
• Experience with sales operations, CRM systems, and performance analytics
• Background managing channel partners and cross-functional teams
• Strong strategic, analytical, and communication skills
• Experience in technical, industrial, or hardware-based industries preferred