Media Planner in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Planner based in the United States.
This role sits at the center of cross-channel media strategy and execution, responsible for building, optimizing, and analyzing high-performance digital advertising campaigns across multiple platforms. You will work closely with internal media teams, creative partners, and external vendors to ensure campaigns deliver measurable business impact for clients. The position requires a strong mix of analytical thinking, operational execution, and strategic planning, with ownership over campaign performance across paid social, programmatic, display, video, and direct publisher channels. You will play a key role in translating business priorities into targeted media strategies while continuously optimizing performance based on data insights. Working in a fast-paced, collaborative environment, you will also contribute to media innovation by identifying emerging trends and testing new approaches. This is a highly hands-on role for someone who thrives on performance-driven marketing and cross-functional collaboration.
- Develop and manage end-to-end digital media campaigns across CPM, CPC, CPL, retargeting, display, video, and mobile environments
- Plan and execute paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, and other digital channels
- Lead programmatic media execution and direct-to-publisher partnerships, including RFPs, IOs, and vendor coordination
- Oversee campaign activation, optimization, and performance tracking across all channels
- Collaborate closely with creative, account, and external media teams to align on campaign requirements and execution standards
- Monitor campaign performance daily, weekly, and monthly, making data-driven optimizations to improve results
- Own vendor relationships and ensure accurate reporting, insights delivery, and ongoing campaign management
- Prepare and present monthly and quarterly business reviews with insights, learnings, and strategic recommendations
- Identify trends in the digital media landscape and proactively recommend new strategies, tools, and testing opportunities
- Support process improvement initiatives and contribute to innovation within media planning and execution workflows
- 3+ years of experience in media planning and/or digital media buying
- Strong experience with paid media platforms including Meta Business Manager, LinkedIn Ads, Campaign Manager 360 (DV360/DCM), and Google Marketing Platform tools
- Proficiency in analytics and BI tools, with the ability to interpret data and generate actionable insights
- Strong understanding of digital advertising ecosystems, including programmatic, paid social, and performance marketing channels
- Excellent organizational skills with the ability to manage multiple campaigns and deadlines simultaneously
- Strong written, verbal, and presentation communication skills
- High attention to detail and strong commitment to data accuracy and reporting quality
- Ability to work effectively in a fast-paced, collaborative environment
- Strong problem-solving mindset with adaptability and curiosity for emerging trends
- Experience working cross-functionally with creative, account, and vendor teams
- Opportunity to work across diverse, high-impact digital media campaigns
- Exposure to leading advertising platforms and advanced programmatic ecosystems
- Collaborative and fast-paced agency-style environment
- Strong focus on learning, experimentation, and media innovation
- Opportunity to influence campaign strategy and client outcomes directly
- Remote-friendly work structure within U.S. Eastern and Central time zones
- Continuous professional development and exposure to new media technologies