Business Development and Sales Representative (Powder Coatings) in Carlisle, Pennsylvania at Lane Enterprises Inc

Job Summary:
As a Business Development and Sales Representative – Powder Coatings Division, you will play a critical role in the growth of our business by developing and executing business strategies while also driving sales efforts. You will be responsible for promoting our powder coating services to potential clients, building relationships with customers, and delivering exceptional service to ensure customer satisfaction.

Essential Responsibilities:

Business Development:

• Develop and implement marketing campaigns to promote powder coating services, focusing on target markets and customer segments.
• Create and manage promotional materials, including brochures, presentations, and digital content, to effectively communicate the value of our services.
• Conduct market research to identify trends, competitive landscape, and customers’ needs to inform marketing strategies.
• Utilize social media platforms and our website to enhance brand awareness and engage with potential customers.
• Collaborate with the design and production teams to create visually appealing and informative marketing collateral.

Customer Relationship Management:

• Build and maintain strong relationships with existing and prospective clients to ensure repeat business and customer loyalty.
• Provide exceptional customer service by addressing inquiries and resolving issues promptly and professionally.
• Follow up with clients after sales to ensure satisfaction and gather feedback for continuous improvement.
• Monitor industry developments and gather customer feedback to inform product development and service enhancements.

Sales Responsibilities:

• Identify and qualify new sales opportunities through lead generation, networking, and relationship-building efforts.
• Conduct sales presentations and product demonstrations to clients, showcasing the benefits and applications of our powder coating services.
• Prepare and deliver accurate sales proposals and quotations based on customer requirements.
• Negotiate contracts and pricing with potential clients, ensuring mutually beneficial agreements.
• Maintain a detailed sales pipeline and provide regular updates on sales progress to management.

Required Skills & Abilities:

• Ability to work independently and as part of a team in a fast-paced environment.
• Willingness to travel as needed for client meetings and events.
• Excellent verbal and written communication skills, with the ability to present information convincingly.
• Strong interpersonal skills and a customer-focused attitude.
• Proficient in using digital marketing tools and CRM systems.

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Proven experience in sales and marketing, preferably in the manufacturing or coatings industry.
• Strong understanding of powder coating processes and applications is a plus.

Certifications / Licenses:

• Maintain current driver’s license
• Maintain current vehicle insurance