Marketing Specialist at Home Creations – Moore, Oklahoma

Position: Marketing Specialist

FLSA: Full-Time, Non-exempt/Hourly

Location: 2252 N. Broadway

Moore, Oklahoma 73160

Hours: Monday-Friday 8:00am to 5:00pm (occasional nights/weekends for events)

General Purpose : Optimizes the website as a member of the marketing department.

Supervision Received: Works under the direct supervision of the Director of Sales & Marketing.

Supervision Exercised : None

Position Overview

We are seeking a detail-oriented and proactive Website Optimization & Upkeep Specialist to manage and enhance our online presence. This role is responsible for maintaining website performance, executing SEO and SEM strategies, and supporting marketing initiatives through community engagement and Realtor-focused programs.

Essential Duties and Responsibilities:

Maintain and update website content, ensuring accuracy, performance, and user experience

Implement and manage SEO strategies to improve organic rankings

Plan and execute SEM campaigns (Google Ads, etc.)

Monitor website performance and analytics, providing actionable insights

Support and assist with community events and marketing initiatives

Coordinate and participate in Realtor events and outreach efforts

Manage and execute Realtor rewards and incentive programs

Collaborate with marketing and sales teams to align messaging and drive traffic and leads

Other duties as assigned.

Minimum Qualifications:

Must have a Bachelors degree in related fieldor 4 years of on the job experience

Knowledge, Skills, and Ability:

Experience in homebuilding, real estate, or related industry

Knowledge of CRM systems and lead generation strategies

Experience supporting events and promotional programs

Knowledge of basic marketing tactics and operations

Knowledge of general office practices

Knowledge and execution of effective layout, design and ad copy

Working knowledge of a variety of design computer applications (Adobe Creative Suites - InDesign, Illustrator, Photoshop, Canva)

Ability to coordinate, plan and administer

Ability to speak publicly on behalf of the organization

Ability to compile and analyze data

Ability to be flexible (schedule) and ability to work under deadlines

Ability to communicate with media on positive and negative stories

Ability to write, good speller, and good grammar

Ability to manage personnel and budgets

Strong organizational and communication skills

Multi-tasking skills

Willingness to be a member of a dedicated team

Demonstrate knowledge and proficiency in working with computers and other types of technology

Work Environment: Office environment. The noise level is moderately quiet.

Physical Demands : Occasionally required to sit and use their fingers, to handle or feel. Occasionally required to stand, walk, reach with arms and hands, and to stoop or kneel. Must be able to carry equipment up to 30 lbs. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Tool and Equipment: Computer, telephone, and General office equipment.

Expectations for all Employees:

All employees will support the organizations mission and vision by exhibiting the following behaviors:

Excellence and competence

Collaboration and innovation

Respect and Dedication

Accountability and Ownership

Why Join Us

Opportunity to directly impact digital performance and lead generation

Collaborative and fast-paced team environment

Career growth and development opportunities

Home Creations is an equal opportunity employer.