Marketing Associate in Voorhees, New Jersey at Onsite Medical Providers PC

Onsite Neonatal Partners is seeking a dynamic and strategic Marketing Associate to lead our marketing initiatives. This role will be responsible for content creation, digital marketing, website management, and data-driven strategy development to enhance brand awareness, audience engagement, and lead generation. The ideal candidate will have a strong background in digital marketing, analytics, and campaign execution.

Key Responsibilities

1. Content Marketing & Branding

• Develop, manage, and maintain Onsite’s original content calendar to ensure a consistent and strategic messaging approach.
• Draft compelling content for various marketing channels, including website, email campaigns, social media, and print materials.
• Ensure brand consistency across all platforms and materials.
• Design marketing collateral using graphic design tools such as Canva

2. Digital Marketing & Website Management

• Manage website performance, ensuring seamless functionality across desktop and mobile platforms.
• Regularly analyze website traffic, SEO performance, and conversion rates, recommending data-driven improvements.
• Implement and oversee SEO tools to optimize digital content and drive organic traffic growth.
• Monitor and enhance Google Ads and social media advertising campaigns for maximum ROI.
• Stay updated on digital marketing trends and propose innovative strategies to improve engagement and lead generation.

3. Social Media & CRM Strategy

• Develop and implement social media guidelines, including content strategy, post frequency, and audience engagement tactics.
• Track and report on social media performance, using insights to refine marketing strategies.

4. Analytics & Performance Reporting

• Continuously monitor Google Analytics and other tracking tools to assess marketing effectiveness.
• Prepare and present reports with actionable insights to improve marketing strategies.

Qualifications & Skills

• Bachelor’s degree in marketing or related field
  
• Experience in digital marketing, content creation, and campaign management.
• Proficiency in Google Marketing products, including Google Analytics and Google Ads.
• Strong understanding of SEO best practices and digital marketing tools (e.g., Semrush).
• Familiarity with website management (Wix, WordPress, or similar CMS platforms).
• Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with graphic design tools (Canva, Adobe Suite) is a plus.
• Excellent communication, organizational, and project management skills.

Onsite Neonatal Partners offers a competitive salary along with great benefits including medical, dental, 401K, life insurance, long term disability, and many voluntary benefits, and PTO. Additionally, a hybrid work option is available.