Sales Associate in Raleigh, West Virginia at CMS Imaging Inc

CMS Imaging is currently accepting resumes for a professional Sales Associate (Associate Sales Representative) for one of our territories within the Southeast.

The Sales Associate (Associate Sales Representative) participates in a structured training program designed to develop the skills and knowledge necessary to effectively sell medical imaging equipment, solutions, and services. During the initial training period, the Sales Associate will work closely with experienced Account Managers and cross-functional teams to learn CMS Imaging’s products, sales processes, and customer base. Upon successful completion of the training program, the Sales Associate will be assigned a defined territory within our Southeast geography and will be responsible for developing new business, managing customer relationships, and driving revenue growth within that territory.

CMS Imaging, Inc. is the premier healthcare solutions provider specializing in the sales and service of diagnostic medical imaging equipment. With Service Engineers through the southeast, CMS continues to grow and expand. Founded in 1987 in Charleston, SC as an independent service organization, CMS Imaging has expanded its product line to include MRI, CT, Ultrasound, Digital X-Ray, and Advanced Fluoroscopic systems. Software solutions including PACS and Vendor Neutral Archives (VNA) are also available to enable customers to display, manage, and store imaging data. CMS offers a comprehensive suite of employee benefits to support our team members and their families.

Primary Responsibilities

• Complete structured onboarding and sales training program within designated timeframe
• Learn CMS Imaging product portfolio, services, competitive positioning, and sales processes
• Support Account Managers in customer meetings, proposals, and sales activities
• Develop and maintain strong relationships with customers and prospects
• Identify new business opportunities within assigned territory
• Execute sales strategies to achieve and exceed revenue goals
• Maintain accurate records in CRM and provide regular sales activity reporting

Essential Functions, Duties, and Responsibilities

A. Training & Development

• Participate fully in CMS Imaging’s Associate Sales training program
• Gain working knowledge of all imaging modalities, services, and solutions offered
• Learn consultative sales techniques and customer engagement strategies
• Shadow Account Managers during customer meetings, presentations, and site visits
• Complete product, sales process, and compliance training as required

B. Sales Execution & Territory Development

• Transition into an assigned territory upon completion of training
• Develop and execute a territory growth plan
• Prospect new customers including hospitals, imaging centers, and physician practices
• Identify customer needs and recommend appropriate imaging solutions
• Prepare proposals, quotes, and presentations in collaboration with internal teams
• Manage sales opportunities through the full sales cycle

C. Customer Relationship Management

• Build and maintain long-term relationships with customers
• Serve as a trusted advisor for medical imaging solutions and services
• Maintain ongoing communication with customers to ensure satisfaction and repeat business
• Coordinate with Service, Operations, and Project Management teams to support customer needs

D. Internal Collaboration & Reporting

• Collaborate with Sales leadership, Service Operations, and Project Management teams
• Maintain and update CRM with sales activities, pipeline, and forecasting
• Participate in sales meetings, training sessions, and strategy discussions
• Provide timely and accurate reporting on territory performance and opportunities

CMS is proud to be an Equal Opportunity Employer

Education & Training

• Bachelor’s degree in Business, Marketing, Healthcare, or related field preferred
• Formal sales training or participation in a structured sales program preferred
• Willingness to complete CMS Imaging training program required

Experience

• 0–3 years of sales experience, preferably in healthcare, B2B, or technical sales
• Internship or prior exposure to sales environments is a plus
• Customer-facing experience preferred

Technical Requirements

• Strong computer skills including Microsoft Office Suite and CRM systems
• Ability to learn technical medical imaging products and solutions
• Valid driver’s license and ability to travel within assigned territory

Core Competencies (Including KSAs)

Knowledge

• Sales principles and consultative selling techniques
• Basic understanding of healthcare industry (or ability to learn quickly)
• CMS Imaging products, services, and solutions (developed through training)
• Territory management and pipeline development

Skills

• Strong communication and presentation skills
• Relationship building and customer engagement
• Time management and organizational skills
• Negotiation and closing skills (developed over time)
• Problem solving and critical thinking

Abilities

• Learn and retain technical product knowledge
• Build credibility with healthcare professionals
• Work independently and manage a sales territory
• Adapt to changing market and customer conditions
• Represent CMS Imaging professionally at all times

Core Competencies

• Collaboration
• Communication
• Accountability
• Customer Focus
• Results Orientation
• Problem Solving
• Professionalism

CMS Mission Statement

We are a leading regional diagnostic medical imaging equipment solutions and service provider supplying world class service to the radiology field ranging from large medical centers to single practice physician offices. We provide cost-effective and innovative equipment, and our customers experience excellent medical imaging service with quick response times, quality work and fair pricing.

CMS Vision Statement

Through the collaboration and teamwork of all employees, manufacturing partners and through our support of The Radiology Industry, we will become the largest full line dealer and service provider of all best of class medical imaging solutions in the US.

CMS Core Values

Treat others the way you want to be treated by adhering to high standards of:

Teamwork – Working together by sharing ideas, technologies and talents to achieve and sustain profitable growth and an exceptional customer experience.

Integrity- Having honor, being honest, being trustworthy and doing the right things without compromising the truth.

Accountability – Taking responsibility for your actions. “Do what you say you are going to do.”

Exceptional Service – Providing superior and world class service and achieving excellence one customer at a time.