Marketing and Research Specialist in Rochester, New York at Christa Construction LLC

Marketing and Research Specialist, Rochester, NY

At Christa Construction, we build more than projects, we build relationships, strong teams, and spaces that make a lasting impact in the communities where we work. We’re looking for a driven Marketing and Research Specialist to join our team in Rochester. The Marketing and Research Specialist is responsible for coordinating marketing activities, creating engaging content, supporting trade shows and networking events, and maintaining consistent brand messaging across various platforms. This is a fully onsite role located in Rochester, NY.

Essential Functions & Accountabilities:

• Conduct market research to identify industry trends, competitor activity, client prospects, and potential project opportunities that support strategic business development initiatives.

• Prepare concise reports and market analyses to provide actionable insights for leadership and the business development team.

• Produce monthly drone footage compilations and deliver supplemental footage as required.

• Provide additional support to the business development and marketing team with other tasks as needed.

• Maintain and update marketing databases ensuring information is accurate, current and readily accessible.

• Assist in the development, tracking, and administration of annual marketing and business development budgets.

• Coordinate employee volunteer initiatives by organizing participation, tracking involvement and promoting community engagement activities.

• Maintain and update the company website with current project profiles, company news, and other relevant marketing content to ensure an accurate and engaging online presence.

• Manage internal communications, including the corporate newsletter.

• Support the planning and preparation of trade shows and networking events as needed, including developing materials, coordination booth set up and managing post-event follow-up activities.

• Develop and schedule engaging content across the company’s social media platforms, including LinkedIn and Instagram.

• Track social media engagement metrics and assist with evaluating and enhancing the company’s social media strategy.

• Ability to work on-site as required.

• Completes all other duties as assigned.

Knowledge, Skills and Abilities:

• Proficiency in MS Office Suite, specifically Outlook, PowerPoint, Word and Excel.

• Proficiency in Adobe Suite, Canva and other software programs.

• Experience maintaining social media content.

• Proficiency with CRM.

• Ability to learn/engage with multiple software platforms and/or systems.

• Exemplary reporting, presentation, planning and time management skills.

• Excellent oral and written communication skills.

• Detail oriented with the ability to manage multiple priorities in a fast-paced environment.

• Ability to multitask, organize and prioritize daily workload.

• Strong organizational skills.

• Excellent interpersonal skills, highly motivated, self-starter and responsible person

• Teamwork and service oriented is a must, with the ability to build rapport and cooperative relationships

Work Environment:

• Frequently required to sit, stand and walk for prolonged periods.

• Assist with the setup and breakdown of trade show booths, conference displays, and event materials.

• Travel up to 30% within New York as required.

• Safely load, transport and unload marketing materials, equipment and event supplies as needed.

• General office environment requiring frequent interaction with employees in a construction environment with exposure to noisy conditions.

• Ability to work in various indoor and outdoor environments depending on job site conditions.

• Prolonged use of a PC, laptops, typing, viewing display screens and mobile phone.

• Frequently required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds.

Education and Experience:

• High school diploma or GED equivalency required.

• Associates or Bachelor’s degree in Marketing, Communications, Business or other related field, or equivalent relevant experience.

• 2-3 years of experience supporting marketing initiatives, business development activities, communications, or administrative functions preferred.

• Developer and/or construction industry experience preferred.

• Proficiency in Microsoft Office Suite; experience with Canva, Adobe Creative Suite, social media scheduling tools, and website CMA platform is preferred.

Salary Range: $50,000-$70,000

Benefits:

Christa offers a competitive benefits package including:

• Comprehensive Medical, Dental & Vision Coverage

• 100% Employer-Paid Life and LTD Disability Insurance

• 401(k) with 50% Company Match

• Paid Time Off

• Paid Company Holidays

Why Christa

People join construction for the projects.

They stay because of the people.

At Christa Construction, we’re proud of the relationships we’ve built, with our clients, our partners, and within our own teams.

If you’re looking for more than just your next project, and want to be part of a company where collaboration, quality, and long-term growth matter, we’d love to hear from you.

Christa Construction LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, predisposing genetic characteristics, marital or familial status, military or veteran status, citizenship or immigration status, or any other characteristic protected by federal, state, or local law. Individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process and to perform essential job functions. If accommodation is needed, please contact us.