Franchise Marketing Coach in Chanhassen, Minnesota at Lift Brands

Job Summary

The Franchise Marketing Coach is responsible for leading the marketing execution and coaching of new Snap Fitness locations to ensure marketing excellence and alignment with company goals.

This role is vital in guiding franchise owners through pre-opening marketing, ensuring new locations have ample qualified leads to drive business success. As local area marketing is essential to the success of new locations, this role will conduct on-site visits ahead of new openings to drive in-person marketing execution in tandem with the franchisee team.

Success in this role is measured by (1) Number of qualified leads during pre-sales period (2) Number of qualified leads at end of first year of business. This role is heavily supported to be positioned for success, with internal specialists in web/SEO, social media, and paid media.

Key Responsibilities

Franchise Support & Coaching

• Determine pre-opening and ongoing marketing needs for each franchisee and provide related resources, training, follow-up, and assistance
• Execute go-to-market strategy and lead franchisee marketing coaching for new location openings to ensure a strong market awareness and attract new member leads
• Complete in-person site visits ahead of opening date, ensuring strong local area marketing, such as tabling events, flyering, and door-knocking
• Deliver consistent coaching aligned with Snap Fitness marketing standards, brand values, and business goals.

Marketing Training & System Knowledge

• Develop a deep familiarity with Snap Fitness marketing, systems, and platforms, including CRM.
• Guide franchisees on how to best utilize provided marketing platforms for efficiency and marketing success.
• Work in tandem with Franchise Business Coach to ensure the success of the location, as measured by total memberships at doors open and total memberships at the end of the first year of business.

Performance Analysis & Strategic Insight

• Understand and analyze KPIs (Key Performance Indicators) to identify trends, uncover root causes of performance challenges or opportunities, and recommend solutions.
• Stay current on industry and marketing trends to provide forward-thinking guidance.
• Conduct research on local competitor landscape to support strategic positioning and club success.

Franchisee Communication & Engagement

• Execute effective communication including online meetings, written reports, verbal updates, and maintaining the existing project management system (Asana) to maintain alignment and engagement across the new club opening team.
• Maintain strong, professional relationships with franchisees while holding them accountable to brand standards.
• Document all coaching sessions and site visits to maintain clear records of performance, compliance, and support provided.

Qualifications and Education Requirements

Required

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent combination of education and experience.
• Three (3) or more years of hands-on experience planning, executing, and optimizing across marketing channels with an emphasis on in-person local area marketing.
• Proven ability to execute successful GTM strategies.
• Strong analytical skills with the ability to interpret data and translate business objectives into effective marketing strategies.
• Excellent communication and relationship management skills.
• Excellent project management, organization, and prioritization skills.
• Ability to collaborate effectively across departments, including operations and product.
• Must be able to speak passionately and knowledgeably about the Snap Fitness brand and business.
• Must demonstrate discipline, professionalism, and a competitive spirit.
• Ability and willingness to travel up to 70% of the time.

Preferred

Experience within the fitness, wellness, or franchise industries.

Skills and Competencies

Marketing Expertise

• Strategic marketing planning and execution.
• Data analysis and KPI reporting.
• Meta Business Suite and Google Analytics proficiency.
• Adaptability and continuous learning of emerging technologies.

Coaching & Leadership

• Strong leadership and interpersonal skills to inspire and influence franchisees.
• Ability to lead through coaching, not authority, and to foster ownership and accountability.
• Customer-focused with a commitment to improving member and franchisee experiences.
• Strong problem-solving and critical thinking.

Communication & Collaboration

• Exceptional communication skills, both written and verbal.
• Exceptional project and time management.
• Ability to work cross-functionally and collaboratively with internal teams and external stakeholders.