Content Creation Manager in Winston Salem, North Carolina at Allegacy Federal Credit Union

At Allegacy, our roots run deep — anchored in a longstanding commitment to doing right by our members and the communities we serve. Every role within our organization plays a vital part in nurturing the relationships that make that promise real. As a member of our team, you'll be empowered to live out our brand every day, building meaningful connections that support the financial wellbeing of those who count on us most.

We believe growth is meaningful when it's personal. Every member, employee, business owner, and community partner has a story worth telling — and we're looking for a creative storyteller who knows how to bring those stories to life.

The Content Creation Manager is responsible for creating compelling, high-quality content that strengthens Allegacy's brand, builds trust, and deepens engagement across digital channels. This role serves as the primary content creator for the communications team, leading the production of videos, photography, member stories, employee features, financial education content, and thought leadership assets.

This is a hands-on creative role. You'll spend your time finding stories, conducting interviews, capturing footage, editing content, and producing engaging digital experiences from concept to final delivery.

The ideal candidate is an experienced multimedia storyteller who is equally comfortable behind a camera, in an editing suite, or interviewing a member about a milestone. They can turn a simple conversation into a compelling story and produce professional-quality content without relying heavily on outside agencies or freelancers.

Key Responsibilities

1. Create and Produce Story-Driven Content

• Identify, capture, and produce stories that showcase members, employees, businesses, community partnerships, and organizational impact.
• Develop content that brings Allegacy's brand and purpose to life through authentic human experiences.
• Conduct interviews and gather stories from a variety of audiences across the organization and community.
• Transform stories into content that is engaging, relatable, and optimized for digital audiences.

2. Lead Video Production

• Serve as the primary videographer for the communications team.
• Plan, shoot, and edit video content for social media, website, email, internal communications, and executive communications.
• Produce a wide range of content including member stories, employee spotlights, community impact stories, financial education videos, executive thought leadership videos, event recaps, and short-form social content.
• Manage all aspects of production, including storyboarding, filming, audio capture, lighting, editing, and post-production.

3. Adapt Content Across Digital Channels

• Adapt stories into multiple formats and channel-specific assets.
• Create content packages that support social media, email marketing, website content, and internal communications.
• Collaborate with the Social Media Manager and Email Manager to ensure content is optimized for audience engagement.
• Produce content that supports ongoing campaigns and communication priorities.
• Provide videography/photography support for events, community initiatives, leadership activities, and member-facing programs.

4. Manage Content Production Workflow

• Coordinate shoots, interviews, locations, schedules, and production logistics.
• Organize and maintain digital asset libraries.
• Manage editing timelines and content delivery schedules.
• Ensure projects are completed on time and meet brand and quality

Required Qualifications

• Bachelor's degree in Communications, Journalism, Media Production, Film, Marketing, or a related field, or equivalent professional experience.
• 5+ years of experience in content creation, video production and editing, and multimedia storytelling.
• Experience managing projects from concept through final delivery.
• Proven ability to identify compelling narratives and translate them into engaging visual content.

Preferred Qualifications

• Experience working in financial services, banking, credit unions, nonprofits, news, healthcare, higher education, or mission-driven organizations.
• Familiarity with drone photography/videography.
• Experience producing both short-form and long-form video content.
• Experience interviewing a wide range of subjects.
• Strong photography skills with the ability to capture both candid and planned storytelling imagery.
• Advanced video editing skills using Adobe Premiere Pro, Final Cut Pro, or similar platforms.
• Ability to use AI tools to support authentic content production.

Success in This Role Looks Like

Within the first year, the Content Creation Manager will:

• Establish a consistent pipeline of member, employee, and community stories.
• Produce a steady cadence of high-quality digital content across channels.
• Become the organization's go-to resource for visual storytelling.
• Significantly reduce reliance on outside videographers, photographers, and freelance content creators.
• Help elevate Allegacy's digital presence through authentic, engaging stories that strengthen relationships and reinforce the brand.

Why Join Allegacy Financial?

At Allegacy Financial, we believe relationships matter. This role offers the opportunity to tell meaningful stories about real people across North Carolina and help bring our purpose to life through powerful, human-centered content.

If you're energized by finding great stories, creating exceptional visual content, and helping people feel seen, supported, and connected, we'd love to meet you.