Lifecycle Marketing Lead (PLG SaaS) in Brazil, Indiana at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Lead (PLG SaaS) in Brazil.

This role is designed for a senior lifecycle marketing professional who wants to build a complete behavioral marketing and retention engine from the ground up in a product-led SaaS environment. You will not be managing isolated campaigns, but instead architecting the full lifecycle system that drives users from signup through activation, conversion, retention, and expansion. The position sits at the intersection of marketing, product, and engineering, requiring close collaboration to define event tracking, user states, and automation logic. Your work will directly influence key business metrics such as activation, free-to-paid conversion, churn reduction, and customer lifetime value. You will design and optimize behavioral flows powered by product usage data and scalable segmentation logic. This is a highly strategic and hands-on role for someone who enjoys building systems, not just executing programs.

• Build and own the end-to-end lifecycle marketing system, including behavioral email flows, automation logic, and retention infrastructure across the customer journey from signup to expansion.
• Design and optimize upsell and conversion journeys, including trigger-based sequences, segmentation models, and A/B testing frameworks to improve free-to-paid conversion rates.
• Develop retention and churn reduction programs, including satisfaction scoring models, NPS workflows, win-back campaigns, and churn prediction segmentation.
• Define and implement lifecycle infrastructure, including ESP selection, event tracking requirements, data pipelines, and integration with product and engineering systems.
• Establish reporting dashboards and performance tracking systems to monitor retention health, engagement, and lifecycle KPIs.
• Collaborate closely with product and engineering teams to translate behavioral signals into scalable lifecycle automation and user journey logic.

• 4–6+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Marketing Automation within SaaS, subscription, freemium, or PLG environments.
• Hands-on experience with lifecycle and automation tools such as Customer.io, Klaviyo, Braze, HubSpot, or Iterable.
• Strong understanding of event-based tracking, behavioral triggers, and user lifecycle segmentation.
• Proven ability to improve key product metrics such as activation, retention, re-engagement, churn reduction, and conversion.
• Experience working closely with product and engineering teams on data, tracking, and product analytics tools (e.g., Segment, Mixpanel, Amplitude, or PostHog).
• Strong analytical mindset combined with the ability to craft effective lifecycle messaging and automation strategies.
• Strong plus: experience in PLG or freemium models, building lifecycle systems from scratch, NPS frameworks, or exposure to AI, EdTech, or consumer SaaS products.

• Competitive monthly salary of $3,000 – $3,500.
• Fully remote work setup with flexibility across locations.
• Full-time employment structure.
• Opportunity to build a lifecycle marketing function from the ground up in a high-growth SaaS environment.
• High ownership role with direct impact on product, growth, and revenue outcomes.
• Close collaboration with product and engineering teams in a modern, data-driven organization.