Sr. Ecommerce Manager in Erlanger, Kentucky at Deco USA LLC

About the Role:

The Senior Ecommerce Manager will lead the strategic development and execution of our online sales channels to drive revenue growth and enhance customer experience across the United States market. This role requires a deep understanding of ecommerce platforms, digital marketing, and data analytics to optimize the customer journey and maximize conversion rates. The successful candidate will collaborate cross-functionally with marketing, IT, product, and supply chain teams to ensure seamless integration and operational excellence. They will be responsible for identifying emerging trends and technologies to keep the company at the forefront of ecommerce innovation. Ultimately, this position aims to elevate the brand’s online presence, increase market share, and deliver measurable business results through effective ecommerce management.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
• At least 5 years of experience managing ecommerce platforms and online sales channels.
• Proven track record of driving revenue growth through ecommerce strategies and digital marketing.
• Strong analytical skills with experience using data analytics tools to interpret performance metrics.
• Excellent project management and leadership abilities to manage cross-functional teams effectively.

Preferred Qualifications:

• Master’s degree in Business Administration, Digital Marketing, or a related discipline.
• Experience with major ecommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud.
• Knowledge of SEO best practices, paid advertising, and conversion rate optimization techniques.
• Familiarity with UX/UI principles and website design to enhance customer engagement.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing tools.

Responsibilities:

• Develop and implement comprehensive ecommerce strategies that align with overall business objectives and drive online sales growth.
• Manage day-to-day operations of ecommerce platforms, ensuring optimal site performance, user experience, and content accuracy.
• Analyze sales data, customer behavior, and market trends to identify opportunities for improvement and inform decision-making.
• Collaborate with marketing teams to design and execute digital campaigns, promotions, and SEO initiatives that increase traffic and conversion rates.
• Lead cross-functional teams to coordinate product launches, inventory management, and fulfillment processes to meet customer expectations.
• Oversee vendor relationships and negotiate contracts with technology providers, payment processors, and logistics partners.
• Monitor key performance indicators (KPIs) and prepare regular reports for senior leadership to track progress and ROI.
• Stay current with ecommerce industry trends, emerging technologies, and competitive landscape to recommend innovative solutions.

Skills:

The Senior Ecommerce Manager utilizes strong analytical skills daily to interpret sales data and customer insights, enabling data-driven decision-making that optimizes online performance. Leadership and project management skills are essential for coordinating cross-departmental initiatives and ensuring timely execution of ecommerce strategies. Proficiency with ecommerce platforms and digital marketing tools allows the manager to oversee site functionality, implement SEO tactics, and manage paid campaigns effectively. Communication skills are critical for collaborating with internal teams and external vendors to align goals and negotiate partnerships. Additionally, staying abreast of industry trends and emerging technologies ensures the manager can innovate and maintain a competitive edge in the dynamic ecommerce landscape.