Market Manager (SR) at Pronghorn Initiative Holdings LLC – New York, New York

About Pronghorn

Overview

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

Pronghorn Partner Collaboration (HQ)

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

About The Role

The Market Manager is responsible for the in-market execution of brand and sales strategies

in the New York metropolitan area.

We’re looking for passionate storytellers who are motivated by the opportunity to play an

active role in growing a brand from the ground up. We value curiosity, creative thinking, and

inclusive leadership.

Core Responsibilities

• Build the highest quality distribution, presence, awareness, relevance and growth among target consumers and target accounts

• Ensure excellent execution and maximum effectiveness of market activities (POS, menu, feature & display activities, etc.)

• Maximize brand growth opportunities across all market channels
• Monitor and ensure achievement of sales, depletions, and activation goals within assigned market

• Develop and foster relationships with key/high image accounts
• Develop and monitor KPIs for key/high image account listings (menu placements, staff trainings, account support, sales velocity, etc.)

• Develop effective relationships with distributor salesforce and external partners
• Oversee key account list (On & Off premise)
• Train key bartenders, mixologists, and account staff
• Host consumer tastings and dinners
• Identify key business opportunities (new accounts, partnerships, events, etc.)
• Identify, cultivate, educate and motivate key brand influencers; particularly bartenders, managers and owners of On and Off Premise target accounts; major event promoters; and spirits opinion-makers

• Monitor and report competitor activity
• Lead, co-develop and execute all brand activation initiatives in market
• Maintain market activation calendar
• Lead from front, bring to life distributor programming
• Provide occasional support in other markets, as needed
• Maintain T&E budget
• Drive social responsibility messaging in the market

Qualifications and Experience

• Must be based in New York City
• 2-5 years brand ambassador, mixology, or spirits supplier representative experience
• Spirits industry training and experience in Brand Activation
• Strong financial acumen; able to manage price structures and understand distributor profit and margins in order to recommend retail pricing

• Self-motivated, driven, independent, entrepreneurial
• Hospitality experience a plus
• Market and trade relationships
• Confident public speaker with in-depth spirits knowledge

At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and doers committed to excellence and equity. Here, your voice matters. Your ideas move. And your work shows up in real ways across companies, communities, and culture.

We move fast. We lead boldly. And we invest in our people every step of the way.

$50,000 - $70,000 per year (depending on experience) + uncapped performance based comissions

Work Authorization

Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.