Vice President of Sales in Boone, Iowa at Landus Cooperative

Hybrid Position – Midwest

The Vice President of Sales is responsible for leading AcreEdge’s commercial strategy. This role will also drive profitable sales growth through strategic partnerships and business development. The VP of Sales is responsible for developing and coaching the Territory Business Manager team while also managing key accounts and relationships that create opportunities to expand AcreEdge’s market presence.

As both a sales leader and individual contributor, the Vice President of Sales serves as the face of AcreEdge with strategic customers, distributors, and industry partners while building a high-performing sales organization focused on technical expertise, consultative selling, and exceptional customer service.

This position reports directly to the Vice President of Agronomy.

Territory Business Managers

· Develop and execute AcreEdge’s annual sales strategy to achieve revenue, profitability, and market share objectives.

· Establish annual sales goals, budgets, forecasts, and key performance indicators.

· Recruit, coach, mentor, and develop Territory Business Managers.

· Foster a culture of accountability, technical excellence, collaboration, and customer success.

· Identify and pursue new business opportunities that support long-term company growth.

· Lead negotiations for strategic partnerships and significant commercial opportunities.

· Support Territory Business Managers on major sales opportunities and key customer meetings.

· Maintain an active sales pipeline and contribute directly to company revenue objectives.

· Develop annual territory objectives and sales growth strategies.

· Lead forecasting, pricing strategy, and sales planning activities.

· Monitor competitive activity, market trends, customer needs, and industry developments.

· Support successful commercialization of new products and technologies.

· Ensure consistent execution of sales processes and customer engagement strategies across all territories.

· Serve as the commercial voice of the customer by providing market insights and customer feedback to guide product development priorities.

· Collaborate with Technical Sales Manager, Data Lead, Marketing, and Supply Chain to identify market opportunities and develop differentiated crop nutrition, biological, and agronomic solutions.

· Collaborate on product portfolio management by identifying opportunities to expand, enhance, or discontinue products based on customer demand and market performance.

· Monitor sales performance, forecasting accuracy, and profitability.

· Review territory business plans and provide strategic direction for growth.

· Prepare sales reports, forecasts, and business updates for executive leadership.

· Ensure Territory Business Managers have the technical knowledge, sales tools, and resources necessary for success.

· Facilitate finance opportunities when applicable.

Qualifications

Bachelor’s degree in Agronomy, Crop Science, Agriculture, Agribusiness, Business Administration, Plant Science, or a related field required.

MBA or Master’s degree preferred.

· Must have established commercial network within the agricultural industry.

· 5+ years of sales leadership experience with responsibility for coaching and developing sales teams.

· Demonstrated success managing strategic customer relationships and driving profitable revenue growth.

· Experience working with agricultural retailers, distributors, field sales agronomists, and growers.

· Strong understanding of crop production systems, plant nutrition, biologicals, and agronomic practices.

· Exceptional leadership and coaching abilities.

· Proven consultative selling and business development experience.

· Strong negotiation and relationship management skills.

· Technical understanding of crop nutrition, biological products, and agronomic production systems.

· Strong financial and commercial acumen.

· Excellent communication and presentation skills.

· Ability to analyze market, sales, and financial data to support business decisions.

· Proficiency with Microsoft Office and CRM platforms.

Travel Requirements

· Extensive travel throughout the Midwest and assigned sales territories.

· Overnight travel as business needs require.

· Ability to work flexible hours during seasonal demand periods, including evenings and occasional weekends.

Success Measures

Successful Vice Presidents of Sales consistently:

· Achieve or exceed company revenue, profitability, and market share objectives.

· Personally develop and grow strategic customer relationships.

· Successfully coach and develop high-performing Territory Business Managers.

· Expand AcreEdge’s distribution network and customer base.

· Deliver accurate forecasts and strategic market intelligence.

· Successfully launch and grow new products and technologies.

Represent AcreEdge with professionalism, integrity, and technical credibility.