Strategic Partnerships Manager - East - Field-Based in Atlanta, Georgia at TrueCar, Inc.

Who We Are

TrueCar is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers. Founded in 2005 by Scott Painter, TrueCar was built on the belief that serving membership and affinity organizations central to the car-buying process, including lenders, insurers, and dealers, enables a more valuable auto-buying experience for new and used vehicles. As part of its platform, TrueCar powers auto-buying programs for over 250 leading brands, including Sam's Club, AAA, and more than 100 credit unions.

We are seeking talented individuals who are energized by our commitment to saving consumers time and money. We’ve stripped away typical corporate "bloat" to build a culture rooted in high performance and accountability for results. As a member of the TrueCar Crew, you can have a real & direct impact on our success as we continue to evolve the car buying experience. If this energizes you, apply today!

Your TrueCar Experience

At TrueCar, we offer our Crew members the flexibility to split their work time between home and the office. While many days are remote, we expect our Crew to show up for the moments that matter—gathering in person when a project needs that extra collaborative spark because nothing replaces the energy of solving big problems in the same room. We provide you with comfortable shared workspaces in our Santa Monica headquarters office and other regional locations and equip you with a professional home office setup along with monthly reimbursements for your essentials, like phone and internet.

As a TrueCar Crew member, you will receive excellent benefits and perks that include, but are not limited to, 100% employer-paid health, vision, and dental premiums; a 401(k) plan with company contributions; a wellness reimbursement account; and learning & development reimbursement opportunities. We also understand the importance of recharging, so we offer flexible PTO for exempt TrueCar Crew Members and a generous PTO accrual policy for non-exempt TrueCar Crew Members, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our Crew Members and have designed employee-centric programs that reflect this.

At TrueCar, we believe in the power of diversity to create a deeper understanding of our consumers and partners, driving innovation in our products. We welcome a workforce that reflects the diversity of car-buying consumers and encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other characteristic protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. Additionally, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

We’re seeking an intuitive Strategic Partnerships Manager to support TrueCar’s most strategic and high-profile dealer partners across major markets and national dealer groups. Reporting to the Director, Strategic Accounts, you’ll work closely with senior dealership leadership and operational teams to help them maximize the value of the TrueCar platform through training, strategic consultation, and performance optimization.

In this role, you’ll go beyond traditional account management; this is an opportunity to drive growth, deepen partnerships with TrueCar’s top partners, and deliver meaningful results across some of the most important relationships in our business.

The ideal candidate for this role will live in the Eastern Time Zone.

• Build and grow long-term, trusted relationships with key contacts across assigned dealerships and dealer groups, including buyers, operators, and senior leadership such as General Managers and group executives.
• Partner with strategic dealer groups to maximize performance, participation, and overall success on the TrueCar platform.
• Drive revenue growth within strategic dealer groups through a consultative sales-through-service approach. By delivering performance insights, training, and strategic guidance, identify opportunities to expand TrueCar adoption, strengthen dealer partnerships, and increase platform utilization across assigned accounts.
• Serve as a strategic advisor to dealer partners by maintaining a deep understanding of their business objectives, operational priorities, and local market dynamics.
• Deliver ongoing training and consultation on the full suite of TrueCar services, ensuring dealers and their teams understand how to maximize the platform.
• Interpret and communicate rate structures and pricing updates to assigned markets or dealer partners on a monthly, quarterly, or biannual basis.
• Analyze and deliver monthly performance reporting and analytics to dealer partners, highlighting optimization opportunities, best practices, and actionable insights aligned with their business goals.
• Train dealer staff on core TrueCar services and affinity partner programs while coordinating with internal specialists for advanced service training when needed.
• Act as the primary point of contact for dealer partners, diagnosing and resolving issues while coordinating with internal teams such as Dealer Support and Leadership when escalation is required.
• Proactively manage dealer relationships to reduce churn risk, strengthen long-term partnerships, and ensure continued engagement with the platform.
• Establish and manage meeting cadence with assigned partners based on their business needs and strategic priorities, including a minimum monthly visit requirement.
• Maintain accurate and complete documentation of dealer interactions, opportunities, and performance insights within the company CRM.
• Consistently meet performance goals and partner success metrics while maintaining a high standard of service and strategic account management.

• Proven success in sales, strategic account management, or partner management, with a track record of growing and strengthening long-term relationships with strategic or enterprise-level clients.
• Demonstrated ability to manage, meet, and exceed performance goals in a dynamic, results-driven environment.
• Strong communication, presentation, and consultative skills, with the ability to build credibility with dealership operators, General Managers, and senior leadership while influencing outcomes across large dealer groups and multi-rooftop organizations.
• Experience working closely with strategic or enterprise-level accounts, navigating complex organizational structures, and building relationships across multiple stakeholders.
• Ability to analyze performance data and translate insights into actionable recommendations that drive dealer engagement, platform adoption, and revenue growth.
• Highly organized and proactive, with the ability to manage multiple strategic accounts and priorities simultaneously.
• Experience working with large dealer groups, multi-rooftop organizations, or enterprise customers is preferred.
• Automotive industry experience is preferred.
• Experience in digital advertising, automotive marketplaces, SaaS platforms, or training management is a plus.
• Willingness and ability to travel domestically up to 80%, including frequent overnight travel.

TrueCar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents, linked here.