Head of Portfolio & Brand Strategy in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Portfolio & Brand Strategy based in Canada.

The Head of Portfolio & Brand Strategy will define and lead the long-term portfolio and brand strategy for a large adult-use consumer business. This senior leadership role will shape portfolio architecture, brand positioning, annual planning, investment priorities, and resource allocation. You will steward a diverse portfolio of brands, ensuring each has a clear role, differentiated positioning, and a compelling growth strategy. Working closely with Innovation, Sales, Trade Marketing, Creative, and Digital teams, you will translate strategic priorities into integrated commercial plans. You will also lead and develop a high-performing marketing team while fostering a culture of accountability, creativity, and consumer-centric decision-making. The role offers significant influence over market share, revenue growth, profitability, and long-term brand equity.

• Lead, coach, and develop a high-performing marketing team, fostering strategic thinking, accountability, creativity, collaboration, and consumer-focused decision-making.

• Own the overall portfolio strategy across brands and product categories, defining each brand's role, purpose, growth mandate, and strategic contribution.

• Identify opportunities for portfolio expansion, rationalization, premiumization, innovation, and optimization based on consumer, category, competitive, and financial insights.

• Develop and maintain a scalable brand architecture, including positioning, target audiences, value propositions, brand equity frameworks, and long-term growth plans.

• Lead annual brand planning and translate broader business objectives into actionable portfolio and marketing strategies.

• Partner with Sales, Commercial, Innovation, and Trade Marketing teams to align priorities, innovation pipelines, customer strategies, and in-market execution.

• Own marketing resource allocation and investment decisions across brands, channels, and strategic initiatives, prioritizing opportunities that maximize return and sustainable growth.

• Manage annual marketing budgets and establish processes to measure investment effectiveness, ROI, and resource deployment.

• Establish portfolio, brand, campaign, and investment performance frameworks and lead regular business reviews with senior leadership.

• Use market share, consumer, financial, retail, and other performance data to guide strategic decisions and continuously improve planning and governance processes.

• Provide strategic direction to Creative and Digital teams, ensuring integrated and consistent execution across content, social, digital, brand, and retail channels.

• Champion modern marketing capabilities, digital engagement, creative excellence, and consistent brand expression across consumer touchpoints.

• Act as a strategic marketing partner to Innovation, Sales, and Trade Marketing, ensuring strong alignment between brand strategy, product development, commercial priorities, and customer activation.

• Bachelor's degree in Business, Marketing, Commerce, or a related field.

• 10+ years of progressive experience in brand, portfolio, or marketing leadership.

• Demonstrated experience managing multiple brands in consumer packaged goods, tobacco, beverage alcohol, consumer wellness, retail, cannabis, or another comparable consumer environment.

• Proven expertise in portfolio management, brand architecture, strategic planning, and commercial growth strategy.

• Strong people leadership experience, with a track record of building, developing, and motivating high-performing teams.

• Strong analytical, financial, and commercial acumen, with the ability to translate data and insights into strategic decisions.

• Exceptional executive communication, influencing, stakeholder management, and cross-functional collaboration skills.

• Strong consumer insight, innovation, omnichannel marketing, and data-driven decision-making capabilities.

• Experience managing significant marketing budgets and allocating investments across competing priorities.

• Experience operating in a highly regulated industry is an asset.

• An MBA or equivalent advanced degree is preferred.

• Demonstrated executive presence, organizational effectiveness, strategic thinking, and the ability to influence across functions.

• Full-time, remote-first position based in Ontario, Canada.

• Extended health and dental coverage.

• Paid vacation.

• Participation in an employer-supported retirement savings program.

• Opportunity to lead a high-impact portfolio and influence long-term brand and business growth.

• Collaborative, inclusive, and diverse working environment.

• Significant exposure to senior leadership and cross-functional commercial teams.

• Opportunity to shape innovative consumer brands and modern marketing capabilities.