Analista de Automações - CRM (Vaga Temporária) in Brazil, Indiana at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de Automações - CRM (Vaga Temporária) based in Brazil.

We are looking for a CRM Automation Analyst to support customer acquisition and relationship strategies through data-driven communication journeys.
In this role, you will design, automate, and optimize campaigns across channels such as email, WhatsApp, push notifications, and web push.
You will play a key role in improving customer engagement by analyzing performance metrics and identifying growth opportunities.
The position combines creativity, analytical thinking, and technical execution to build scalable CRM initiatives.
You will collaborate with marketing teams and other stakeholders in a dynamic, technology-driven environment focused on innovation and measurable results.
This is an opportunity for someone passionate about lifecycle marketing, automation, experimentation, and creating impactful customer experiences.

The CRM Automation Analyst will be responsible for developing and optimizing automated communication strategies focused on customer acquisition, engagement, and business growth.

• Map and analyze customer journeys with a focus on acquisition opportunities and conversion improvements.
• Create, execute, and automate CRM strategies across multiple channels, including email, WhatsApp, push notifications, and web push.
• Manage and optimize CRM communication flows, ensuring efficiency, personalization, and alignment with business objectives.
• Monitor key performance indicators and CRM metrics, using data insights to identify opportunities and improve results.
• Develop multichannel campaigns while maintaining consistency with brand guidelines and collaborating with marketing stakeholders.
• Plan and execute A/B tests to improve campaign performance and customer engagement.
• Build reports and analyses to support decision-making, optimize processes, and uncover new growth opportunities.
• Organize and interpret campaign and journey data to generate actionable insights for the business.

The ideal candidate has hands-on experience with CRM automation, strong analytical skills, and the ability to transform strategy into effective customer communication initiatives.

• Practical experience developing email and WhatsApp marketing strategies.
• Strong knowledge of CRM concepts, operations, and performance metrics focused on customer acquisition.
• Experience with audience segmentation and behavioral analysis.
• Ability to translate analytical and strategic insights into operational improvements and performance gains.
• Experience creating and managing communication journeys, automated flows, and multichannel CRM campaigns.
• Ability to organize, analyze, and interpret campaign and customer journey data.
• Familiarity with artificial intelligence tools applied to CRM and marketing automation.
• Knowledge of copywriting concepts and best practices.
• Understanding of email deliverability, domains, and IP management practices.
• Excellent communication skills and ability to collaborate with different teams.
• Strong time management, prioritization skills, and attention to detail.
• Knowledge of Google Analytics.
• Interest in B2C markets and customer-focused products.
• Degree or specialization in Marketing, Advertising, Business Administration, or related areas.

Nice-to-have qualifications:

• Experience with ActiveCampaign or similar CRM platforms.
• Previous experience creating WhatsApp campaigns.
• Advanced Excel knowledge.

• Flexible remote work model.
• Meal and food allowance through a flexible benefits card.
• Health and dental insurance with no monthly fee and co-payment structure.
• Remote work allowance.
• Access to a comfortable office environment for employees based in Belo Horizonte.
• Profit Sharing Program (PLR).
• Extended paternity leave.
• Childcare assistance.
• Financial support for English or Spanish language classes.
• Access to fitness, health, and wellness platforms.
• Access to Smart Fit gyms across Brazil.
• Relaxed and motivating work environment.
• Performance cycles and a dedicated learning and development platform.
• Flexible dress code.
• Employee referral program.
• Opportunity to work in a purpose-driven technology environment focused on improving people's lives.