Can I apply directly for this job on this page?

Yes, you can begin your application on this page using a quick form. You'll then be redirected to the employer's career site to complete the full application process.

What is the role of a Director of Consumer Marketing at Addition?

The Director of Consumer Marketing position at Addition is a Full-time or part-time position opportunity in the Marketing field.

Where is this Director of Consumer Marketing job located?

New York, New York, 10001, United States

What type of employment is offered for this Director of Consumer Marketing role?

Full-time or part-time position

Director of Consumer Marketing job near me in New York, New York at Addition

Director of Consumer Marketing

Overview

At Addition Wealth, were on a mission to redefine financial health by making personalized financial expertise inclusive and accessible to everyone. Through innovative technology and meaningful partnerships with leading companies and financial institutions, we empower individuals with robust digital tools, a comprehensive knowledge center, and access to top financial professionals to confidently navigate lifes financial decisions. Our work not only reduces stress and improves productivity but transforms how people think about and manage their money.

Were not just another financial wellness platform. We are pioneering a revolution in how individuals make financial decisionsleveraging technology to create seamless, impactful, and life-changing experiences. At Addition Wealth, youll have the opportunity to solve complex challenges, push the boundaries of whats possible, and create tools that truly make a difference.

Our impact has been recognized globally. Backed by top fintech VCs including Barclays, Anthemis, and Nyca, Addition Wealth has been named one of Business Insiders 54 Promising Fintech Companies to Watch, honored with UBS Female Founder Award 2023, and selected as a World Economic Forum Top Innovator. Weve also been featured in Bloomberg, TechCrunch, Insider, Forbes, and other leading publications. Together, were building something extraordinaryand were just getting started.

About the Role

We're hiring a Consumer Marketing Manager to own end-user engagement across the Addition Wealth ecosystem. You'll be the connective tissue between our product, brand, and the people with access to our platform, responsible for keeping users informed, engaged, and getting value from the product over time. This is a hands-on, builder role for someone who wants to own a channel mix end-to-end and see the direct impact of their work on usage and retention.

You'll report directly to the CMO and work closely with Product, Growth, and Client Success.

What You'll Do

Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows
Develop and test offline tactics as part of an integrated engagement strategy
Segment and target end users based on behavior, product usage, and lifecycle stage
Report regularly to the CMO on campaign performance, engagement metrics, and program impact
Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements

What You'll Bring

5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
Expertise leveraging data to drive engagement and conversion
Proven experience planning and running multi-channel campaigns
Experience with direct mail or other offline/owned channels a strong plus
Comfort working cross-functionally with Product, Growth, and Client Success teams
Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
Excellent written communication skills; able to write and edit consumer-facing copy
Experience marketing to end users within a white-label or B2B2C model is a plus
A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats

Perks and Benefits

Competitive salary
401(k) & Employer Match
Work from anywhere
Health insurance & wellness benefits
Equity compensation
Generous parental leave
Unlimited vacation
Company offsites
Unlimited access to financial professionals

Salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. The salary range reflects the base salary only.

$140,000 - $180,000 a year

Director of Consumer Marketing in New York, New York at Addition

Explore Related Opportunities

Job Description

Scan to Apply

Job Location

Frequently asked questions about this position

Similar Jobs In New York, New York

Area Sales Manager - Food Service (NJ, NY, CT)

National Sales Manager - US Market

Mid-Market Sales Manager, AI & Data Cloud

Night Shift Live Stream Sales Supervisor

Catering Manager