Global Marketing Technology Performance Manager in Chanhassen, Minnesota at Lift Brands

Location: Hybrid 3 days in office

Salary: $75,000

Job Summary

The Global Marketing Technology Performance Manager is responsible for driving the performance and continuous improvement of Lift Brands’ global digital marketing ecosystem. The role oversees key initiatives across website performance, SEO and answer engine optimization (AEO), CRM, marketing technology and analytics, working closely with internal teams, agencies and technology partners to coordinate delivery and optimize results. Reporting directly to the Global CMO, this role’s focus and allocation of effort will flex across these areas based on marketing technology stack priorities and project needs.

Key Responsibilities

• Support the development and maintenance of the global digital performance roadmap, prioritizing projects, defining objectives and tracking progress.
• Oversee website performance and optimization initiatives in collaboration with external partners, focusing on user experience, conversion, technical health and content effectiveness.
• Coordinate global SEO and AEO initiatives to strengthen organic discovery, local search visibility and presence in AI-powered search experiences.
• Maintain marketing measurement and data-quality standards, overseeing analytics, conversion tracking, consent requirements, dashboards and reporting in collaboration with specialist partners.
• Support CRM marketing and communications initiatives, coordinating with relevant teams and agencies to improve engagement, automation and campaign performance.
• Identify and coordinate marketing technology enhancements that improve platform capabilities, data integration, operational efficiency and scalability.
• Collaborate with regional marketing teams to support local execution while maintaining consistent global standards, shared measurement and best practices.
• Manage agency and vendor relationships, coordinating project delivery, platform improvements and performance against agreed objectives.
• Other duties as assigned.

Qualifications & Education Requirements

• Minimum of five years of professional experience in digital marketing performance, marketing technology, analytics, CRM, SEO, or a related field.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Digital Technology, or a related field preferred. Equivalent combinations of education and relevant professional experience will be considered.
• Experience supporting global or multi-market marketing initiatives preferred.
• Professional certifications in analytics, SEO, CRM, marketing automation, or marketing technology are a plus.

Skills & Competencies

• Strong knowledge of digital marketing performance, website optimization, technical SEO, AEO, CRM, marketing automation, and marketing technology ecosystems.
• Hands-on knowledge of Google Analytics, Google Tag Manager, dashboarding and visualization tools and conversion tracking.
• Experience developing attribution approaches across paid, owned, earned, and CRM touchpoints.
• Understanding of CRM architecture, audience segmentation, lifecycle marketing, personalization and lead management.
• Working knowledge of marketing AI tools.
• Strong project and vendor management skills, with the ability to lead cross-functional work across global and regional teams.
• Clear communication and presentation skills, including the ability to make technical topics accessible to non-technical stakeholders.
• Highly organized, curious, commercially minded, and committed to continuous testing and improvement.

Why You'll Love Working at Lift Brands

At Lift Brands, we believe in supporting our employees both at work and outside of it. Our benefits and perks include:

• Medical and dental insurance
• 401(k) with company match
• Flexible Paid Time Off (PTO)
• Paid holidays
• Paid parental leave
• Education reimbursement and professional development opportunities
• Free Snap Fitness membership
• A collaborative, energetic culture within the fitness and wellness industry
• Hybrid work environment for eligible roles
• Company-sponsored social events and team activities

Equal Employment Opportunity

Lift Brands is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Lift Brands is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. Applicants who require a reasonable accommodation during the application process may contact Human Resources.