Sales Coordinator in Edmonton, Alberta at AFD Petroleum Ltd.

Job Description

Founded in 1989, AFD Petroleum is a leading independent supplier of fuel, lubricants, and storage solutions across Alberta, B.C., Yukon, and Alaska. With 35 years of experience, we’re committed to delivering reliable service, innovative solutions, and lasting value, centered on our people, our customers, and our communities.

Job Summary:

The Sales Coordinator is the operational backbone of our sales team. You'll keep our CRM accurate and useful, streamline the day-to-day workflows that keep deals moving, and take an active role in growing lubricants sales by reaching out to current customers and warm leads.

This is a hands-on role that blends organization with direct customer contact. Beyond generating new opportunities, you'll play a key part in keeping our existing customers happy and loyal by staying in touch, catching issues early, and protecting the accounts we've worked hard to build. It's a strong fit for someone who is comfortable on the phone, detail-oriented with data, and motivated by helping a sales team hit its targets.

Schedule: Monday to Friday, 8:00 AM – 5:00 PM Full-Time, In-Office

Why AFD:

• Health benefits- medical, dental, vision, life insurance, disability, AD&D – because we believe in taking care of yourself.
• Employee fuel discount.
• Safety boot Reimbursement program.
• The company provided PPE.
• Paid orientation & training.
• Personal/Sick Paid Days and lunch & learn every month.

What you will do day-to-day:

Sales team support

• Coordinate quotes, proposals, and follow-ups so the outside sales team can focus on selling.
• Prepare account summaries, pricing sheets, and sales materials as needed.
• Track opportunities through the pipeline and flag next steps and stalled deals.

CRM data and workflows

• Own the accuracy and completeness of customer records, activity logs, and pipeline data in the CRM.
• Maintain and improve sales workflows, reminders, and reporting so nothing falls through the cracks.
• Produce regular activity and pipeline reports for sales leadership.

Cross-marketing lubricants

• Call current fuel and lubricants customers to identify cross-sell and upsell opportunities in our lubricant’s lineup.
• Follow up on warm leads and marketing-generated inquiries to qualify interest and book opportunities for the sales team.
• Log outcomes, schedule follow-ups, and hand off qualified opportunities cleanly to outside sales.

Customer retention

• Conduct regular check-in calls with existing accounts to maintain relationships and reinforce AFD's value.
• Monitor accounts for warning signs — declining order volume, service issues, lapses in contact — and escalate at-risk accounts to the sales team before they're lost.
• Follow up promptly on customer concerns and coordinate with internal teams to resolve them.
• Support renewals, re-engagement of dormant accounts, and customer satisfaction follow-ups.

What you need to succeed:

Education

• Post-secondary diploma or degree in Business, Commerce, or a related field preferred.
• High School Diploma required.

Experience

• 2-5 years of experience in a sales support, inside sales, customer service, or coordinator role — B2B and/or industrial experience is an asset.

Other Skills (knowledge)

• Comfortable and confident making outbound calls to existing customers and warm leads.
• A relationship-first mindset with a genuine focus on keeping customers satisfied and loyal.
• Strong organizational skills and attention to detail, with a track record of keeping data clean and accurate.
• Working proficiency with CRM and Microsoft 365 Dynamics.
• Clear, professional communication — written and verbal.

As part of the interview process, all candidates will undergo pre-employment checks. If an offer is extended, it will be contingent upon the successful completion of pre-employment requirements, including a criminal record check and employment reference verification.

At AFD, our corporate culture reflects our ongoing commitment to both our customers and our people. We believe that people are our greatest asset, and as such, we promote a safe and friendly workplace, encouraging open communication, teamwork, and personal growth. Our team is essential for our success now and in the future.

We thank all candidates for their interest; however, we will communicate only with selected candidates.