Customer Experience and Brand Manager at Seppeltsfield Road Distillers – Marananga, South Australia

Are you a gin-loving go-getter who’s all about people, storytelling and epic customer experiences?

We’re on the hunt for a Customer Experience and Brand Manager to lead our tasting room / cellar door, bring our brand to life and share our seriously delicious gin far and wide.

This unique role is ideal for a highly capable individual who excels in team leadership, delivers exceptional customer experiences, and brings strategic insight and creativity to all aspects of marketing, communications and brand management.

About the Role

Seppeltsfield Road Distillers is seeking a dynamic and passionate Customer Experience and Brand Manager to lead guest experiences and drive brand communications at our Barossa home. This unique role blends leadership in front-of-house operations with creative brand strategy. You’ll manage our tasting room and team, deliver exceptional customer experiences and lead the development and execution of marketing, communications and events. You’ll be a face of the brand, on the ground with customers and behind the scenes building engagement, relationships and brand presence across local, national and international markets.

Key Responsibilities

This role is divided into four key focus areas:

- Tasting Room & Experiences / Tourism 50%

- Marketing, Communications & Brand 25%

- Events 10%

- Business & Administration 15%

Tasting Room & Experiences / Tourism Management

• Manage day-to-day operations of the tasting room, tours, and VIP experiences

• Recruit, train, lead and inspire a tasting room team

• Maintain a high quality, seasonal cocktail menu that reflects SRD brand and product offering

• Deliver exceptional customer service and high-end hospitality experiences

• Coordinate offsite and onsite tastings, corporate events, and regional collaborations

• Drive relationships with industry peers, tourism operators and tourism industry bodies

Marketing, Communications & Brand

• Plan and execute integrated marketing campaigns across digital and traditional platforms

• Manage and create content for social media, newsletters, blogs, and digital ads (Facebook, Instagram, LinkedIn, etc.)

• Maintain and update the SRD website and eCommerce platforms

• Manage customer databases with a focus on growth and retention

• Analyse campaign and social media data to improve marketing performance

• Coordinate PR opportunities, press releases, and collaborations with media and tourism stakeholders

• Build, nurture, and manage relationships with key media contacts, brand partners, influencers, and industry stakeholders to enhance brand visibility and engagement

• Manage visual branding assets and promotional material including photography, creative assets, packaging and design requirements

• Assist in developing and communicating brand values and identity

• Ensure data control, compliance and privacy best practices

• Manage SRD’s community partnerships and sponsorship programs

Events

• Identify event opportunities, and prepare event feasibility plans, including management, oversight and strategy for SRD participation in events

• Manage event budgets, tracking expenses, and ensuring financial objectives are met for on-site and off-site events.

• Overseeing logistics, staffing and event management and event marketing

Business & Administration

• Manage WH&S standards, liquor licensing and compliance within the Tasting Room and Events

• Oversee team management, rostering and payroll approvals for Tasting Room and Events team

• Manage purchasing, staffing rosters, inventory planning and tasting room budgets

• Set and manage sales targets and report on performance metrics and marketing budgets

Essential Criteria

• Experience in cellar door or other premium hospitality management

• Marketing experience, ideally in FMCG, spirits or tourism industries

• Exceptional written and verbal communication skills

• Strong knowledge of social media, email marketing and advertising platforms

• Proficient in Microsoft Office, Adobe Creative Suite, Klayvio and Shopify (or similar platforms)

• Strong leadership, time management and organisational skills

• A love of high-quality craft spirits and hospitality

• Responsible Person badge

• SA Driver's Licence
  

Desirable Criteria

• WSET Level 2 Spirits or similar certification

• Professional qualifications in Marketing, Hospitality, or Tourism

• First Aid certificate

• Forklift license

• Prior experience in event management, distilling, bottling or packaging

Personal Qualities

• Creative, passionate and motivated

• A strong sense of professionalism, presentation, and storytelling

• Attention to detail and a commitment to excellence

• Positive and collaborative, with a hands-on approach

• Enthusiasm for innovation and improvement

• Must love gin.

If you’ve got a knack for hospitality, creativity in your bones, and a love for all things Barossa and gin, apply online or email any enquires to careers@seppeltsfieldroaddistillers.com.au