MARKETING SPECIALIST at Grand Savings Bank – BENTONVILLE, Arkansas

The Marketing Specialist is responsible for leading and executing all marketing, branding, and communications efforts for GSB. This role owns strategy and hands-on execution across advertising, design, web management, public relations, events, and community engagement.

The Marketing Specialist balances strategy and execution – setting marketing direction aligned with the bank’s goals while also managing day-to-day production, timelines, budgets and approvals. The role requires strong judgement, organization, and communication skills, as well as the ability to work cross-functionally with compliance, operations, IT, retail and leadership.

Job Description

· Develop and execute the bank’s overall marketing strategy in alignment with growth and organizational goals

· Lead and manage advertising campaigns across digital, print, social, radio and community channels

· Design and produce marketing collateral, branch signage, and digital assets

· Manage and maintain the bank’s website, including page creation, content updates and issue resolution

· Manage and post to the bank’s social media pages

· Serve as steward of the bank’s brand, ensuring consistency and quality across all touchpoints

· Lead public relations, press releases, and key communication

· Plan and execute sponsorships, community events and branch initiatives

· Track performance, report results, and continuously improve marketing effectiveness

· Manage marketing vendors, tools and budgets as needed

· Collaborate cross-functionally with Operations, IT, Compliance, Retail and HR for all marketing needs

Qualifications

· Bachelors degree in Marketing, Communications, Design or a related field

· 5+ years of marketing experience

· Proven experience managing Meta and Google advertising platforms

· Strong graphic design skills with proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)

· Experience managing and editing websites built on WordPress

· Strong project management and organizational skills

· Ability to operate independently and prioritize across multiple initiatives

· Familiarity with SEO, analytics, and conversion tracking

Grand Savings Bank is a community bank where life is GRAND and our team is empowered to deliver the best financial experience to our customers. GSB offers an excellent benefit package including health, dental, vision, short-term and long-term disability insurance, 401(k), vacation and paid holidays.

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