Marketing Specialist at Project Lead The Way (PLTW) – Indianapolis, Indiana

The Marketing Specialist is responsible for managing and tracking the performance of paid media tactics that support brand and product marketing campaigns. Paid media tactics include advertising, content syndication, third-party webinars, email marketing, sponsorships, and other marketing promotions. The Specialist also supports marketing projects that drive lead generation and product marketing growth. Occasional travel required.

RESPONSIBILITIES

• Manage placement of paid media tactics, working directly with advertising, paid digital and traditional media vendors, in alignment with brand and product marketing plans.
• Support the Demand Generation Marketing Manager with paid email marketing initiatives through vendor coordination to drive lead generation.
• Track and manage paid media performance across advertising, email marketing, sponsorships, and other promotional tactics using HubSpot, Google Analytics, and vendor data.
• Create summary reports to analyze paid media performance and inform future advertising strategies.
• Manage advertising budgets, track vendor invoices, and ensure submission deadlines are met, coordinated with both media and internal teams.
• Coordinate and ensure quality control of advertising and promotional materials with the Creative Services Team.
• Collaborate with internal Demand Generation team to support project management of product marketing plans.
• Support the Events team with execution of Demand Generation campaigns as needed.
• Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
• Other duties as assigned.

QUALIFICATIONS

• 3 years of Marketing experience required.
• Bachelor’s degree in a Marketing, Communications, Journalism or related field of study, or equivalent related experience in marketing, advertising, and/or project management.
• Knowledge of traditional and digital marketing and advertising tools.

PROFESSIONAL SKILLS

• A customer-centric approach to all internal and external interactions.
• Seeks and embraces diversity of thought, culture, and experience.
• Professional, dependable, and a passion to learn.
• Ability to multi-task, prioritize and be detail oriented to keep projects on schedule.
• Ability to work collaboratively in a team environment.
• Ability to take initiative and work proactively.
• Ability to work independently, resourcefully seek answers, and remove obstacles.
• Ability to build and nurture relationships.
• Results-oriented with the ability to consistently meet deadlines.
• Good understanding of email marketing and advertising best practices.
• Excellent judgment and ability to adapt to changing priorities with ease and efficiency.