Paid Media Manager at True North – Chattanooga, Tennessee

You really love the world of digital marketing. You enjoy using ads to capture and retain consumer attention online and you’re passionate about using that power to help businesses reach their audiences in meaningful ways. If you love running paid media campaigns and are a data geek that thrives on generating quality leads for their clients, our full-time remote Paid Media Manager role might be just the right fit for you.

In this role you will create and build out highly effective digital campaigns to help drive toward great outcomes for our clients. You’ll help our healthcare clients find success in engaging their community while staying on target to achieve defined KPIs and objectives.

You will also be responsible for optimizing campaigns for performance and providing campaign insights and recommendations weekly and monthly through campaign data and reporting.

We are seeking a passionate and results-oriented digital marketer with 4-6 years of proven experience, including at least two years specifically within the healthcare industry. You must be a self-starter, capable of taking ownership and driving results independently and collaboratively. If you are looking to progress your digital marketing skills at a fast-paced and growing agency, we encourage you to apply.

Responsibilities:

• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts.
• Assist in developing and drive lead generation strategies
• Experience in outlining media plans for multi-channel campaigns
• Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs.
• Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations.
• Proactively identify opportunities for campaign optimization and implement data-driven adjustments.
• Maintain advanced knowledge of industry best practices and emerging trends in paid media.
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution.
• Confidently present campaign performance and strategic recommendations to clients.

Requirements:

• 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry.
• Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
• Understanding of the healthcare marketing landscape.
• Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers
• Experience in campaign data analysis and storytelling.
• Proven ability to develop and implement successful lead generation strategies.
• Experience with conversion tracking and an understanding of attribution modeling.
• Experience in A/B testing and optimization techniques.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced, remote agency environment.

What We Offer:

• Competitive compensation
• Flexible work schedules and 100% remote-work environment
• Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k)
• Unlimited PTO and sick time
• Customer Centric culture embracing excellence, urgency, diversity, creativity and open communication
• Collaborative environment that fosters mutual respect and enhanced results
• Cultivation of team talent and abilities
• We encourage and embrace new ideas and perspectives from every member of our team

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, communicate. Specific vision abilities required by this job include close vision

True North Agency is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. True North Agency is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at True North Agency are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. True North Agency will not tolerate discrimination or harassment based on any of these characteristics.