Director, Client Solutions (UK) in London, England at Allied Global Marketing

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

About the role

Allied Global Marketing is looking for a London-based Director, Client Solutions to lead client accounts across entertainment, culture, tourism, lifestyle and experience-led brands.

This role is for a senior client leader who can turn business objectives into clear strategies, well-run workstreams and measurable results. The right person will be confident managing complex client relationships, shaping integrated plans, coordinating specialist teams and bringing clear, actionable recommendations to senior stakeholders.

They should be fluent in multi-channel marketing across Paid, Earned and Owned, with strong experience in client leadership, strategy, research, reporting, project management and financial stewardship. This person will work closely with strategy, media, creative, experiential, owned digital, analytics, partnerships and finance teams to ensure work is commercially focused, operationally strong and built around client needs.

This is not a passive account management role. It is best suited to someone who can lead the room, structure complexity, connect insight to action and help clients make better decisions across markets, audiences and channels.

What you'll do

Client Leadership

• Lead UK/ Multi-Market Accounts
  Own day-to-day leadership across assigned accounts, ensuring strong relationships, clear communication and predictable delivery across markets.
• Be a Trusted Client Partner
  Translate client objectives into priorities, clarify trade-offs, recommend next steps and provide senior counsel across campaign, brand, audience and commercial challenges.
• Run Clear Client Communications
  Lead client meetings, agendas, action tracking, follow-ups, recaps and workstream updates, ensuring everyone knows what is happening, what matters and what comes next.
• Protect Account Health
  Maintain high client satisfaction through strong relationship management, proactive communication, quality control and timely escalation of risks or opportunities.

Integrated Strategy and Cross-Service Delivery

• Build Integrated Strategies
  Develop smart, actionable strategies aligned to client goals, KPIs, audience behaviour, market context and commercial priorities.
• Orchestrate Multi-Channel Workstreams
  Coordinate delivery across performance media, creative, experiential, partnerships, owned digital, strategy, reporting and campaign operations.
• Connect Specialists Around a Shared Plan
  Work with internal teams to ensure each discipline understands the brief, audience, channel role, measurement approach and expected outcomes.
• Support Regional & EMEA Localisation
  Help adapt strategies across regions, markets, languages, cultural nuances, media behaviours, budget structures and local compliance requirements.

Insights, Strategy and Reporting

• Turn Research Into Recommendations
  Lead landscape scans, competitor reviews, category analysis, audience research and market audits, translating findings into clear client implications.
• Bring Timely POVs
  Stay close to industry, cultural, media and market trends, and bring useful perspectives that help clients understand change, spot opportunities and make decisions.
• Shape Measurement and Reporting
  Work with analytics and specialist teams on measurement plans, dashboards, readouts and reporting frameworks that connect activity to performance and ROI.
• Create Client-Ready Materials
  Develop and oversee briefs, decks, recaps, reports, POVs and strategic recommendations that are clear, well-structured and commercially useful.
• Support New Business and Growth
  Provide insight-led inputs for pitches, proposals and RFP responses, including research, strategic framing, measurement thinking and differentiated service recommendations.

Operational and Financial Stewardship

• Project Manage End-to-End
  Oversee scopes, timelines, deliverables, resourcing, approvals, risks and client expectations across multiple workstreams.
• Maintain Financial Hygiene
  Manage budgets, forecasts, client POs, invoicing and reconciliations, flagging risks or variances early and keeping financial information current.
• Drive Operational Excellence
  Create structure around complex accounts, ensuring clear roles, clean handoffs, strong documentation and consistent follow-through.
• Identify Growth Opportunities
  Use client knowledge, performance data, category insight and relationship understanding to spot opportunities for retention, expansion and new scopes of work.

Team and Stakeholder Collaboration

• Work Across Allied Teams
  Collaborate with Client Solutions, Strategy, Paid Media, Creative, Experiential, Owned Digital, Consulting, Analytics, Partnerships, Operations and Finance.
• Partner Across Markets
  Work with colleagues across EMEA, the US and other Allied markets to support global clients, shared accounts and multi-market delivery.
• Support Internal Alignment
  Help teams understand client priorities, service opportunities, measurement expectations and best-practice ways of working.
• Bring Calm, Commercial Leadership
  Create clarity in fast-moving situations, make decisions easier and help teams stay focused on what will move the work and the client relationship forward.

What You Bring

• Senior Client Leadership Experience
  Significant experience leading multi-channel campaigns in an agency or in-house environment, ideally across multiple markets or complex stakeholder groups.
• Integrated Marketing Expertise
  Hands-on experience coordinating work across media, creative, partnerships, experiential, digital, strategy and analytics.
• Strategic Thinking
  Ability to turn research, performance data, client objectives and market context into clear strategies, POVs and recommendations.
• Strong Client Management Skills
  Confidence building relationships, leading meetings, influencing decisions and providing senior counsel to marketing, communications, partnerships and analytics stakeholders.
• Excellent Organisation and Project Management
  Ability to manage multiple workstreams, deadlines, deliverables, approvals, budgets and stakeholders in a fast-paced environment.
• Reporting and Analytics Fluency
  Comfort working with dashboards, performance reports, campaign data and measurement frameworks, with the ability to translate data into clear client implications.
• Financial Ownership
  Experience managing budgets, forecasts, POs, invoicing, reconciliations and commercial hygiene across client accounts.
• Data and Tool Fluency
  Comfort working with marketing platforms, reporting tools, dashboards and structured data inputs, with an understanding of data hygiene, taxonomy, naming conventions and QA.

Ideal Candidate Profile

The strongest candidate is someone who can lead complex client relationships while also understanding the detail of how great integrated marketing gets made.

They are equally comfortable discussing business priorities with senior clients, shaping a strategic POV, briefing specialist teams, reviewing performance, managing budgets and keeping multiple markets moving in the same direction.

They should be able to answer questions like:

• What is the client really trying to achieve?
• What does success look like, and how will we measure it?
• Which audiences, markets and channels matter most?
• How should different workstreams connect?
• What is the insight, not just the data?
• What needs to happen next, who owns it and by when?
• Where can we improve performance, efficiency or client value?

• Location: London-based, hybrid
• Level: Director
• Team: Client Solutions, EMEA
• Reports to: VP, Client Solutions
• Employment Type: Full-time, permanent
• Working Pattern: Hybrid, with regular time in the London office and occasional early or late meetings for international collaboration
• Preferred Background: Entertainment, culture, tourism, media, lifestyle, leisure, hospitality, events, attractions or experience-led brands

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.